NRF 2014 was held last week at the Javits Centre in New York City. It’s the biggest retail event of the year where vendors show off the future of the industry to all the delegates both using inspiring key notes and exciting demos on the Expo floors.
2014 and beyond:
It wasn’t too hard to identify that there were some common themes. On Tuesday afternoon I stood on the main Expo floor and just looking around I could quickly see the industry’s top of mind phrases and buzz words popping out:
“Omni channel”,”Onmianalytics”, “Predictive”, “Insights”, “Customer science and Analytics”, “Precise Location Matters”, “Analyze Decide”, “Mobilize”, “Mobility solutions”, “Big data”, “Customer engagement”, “Adaptive offers”, “Personalized customer experience”, “Customer Experience Analytics”
We certainly are entering the era where using data, analytics and personalization is no longer just an interesting notion or “nice to have” for retail – it is now the KEY thing companies MUST do.
And a big common theme is that mobile is exploding and changing things rapidly, so retailers either need to keep up or inevitably fall behind their competitors. Read More »
Tags: adaptive offer, analytics, Big Data, Cisco, content, context, customer, customer science, data, engage, engagement, experience, Industry, innovation, Insights, location, mobile, mobility, mobilize, NRF, nrf14, omni-channel, omnianalytics, personalize, precise location, predictive, retail, revenue
Editor’s Note: This is the second of a four-part deep dive series into High Density Experience (HDX), Cisco’s latest solution suite designed for high density environments and next-generation wireless technologies. For more on Cisco HDX, visit www.cisco.com/go/80211ac. Read part 1 here. Read part 2 here.
The 802.11ac wireless networking standard is the most recent introduction by the IEEE (now ratified), and is rapidly becoming more accepted and reliable industry standard. The good news is that the client and vendor adoption rate for 802.11ac is growing at a much higher pace as compared to when 802.11n was introduced back in 2009. There has been an accelerated growth seen with the mobile and laptop devices entering the wireless market embedded with an 802.11ac WiFi chipset. Unlike in the past, laptop, smartphone and tablet manufacturers are now acknowledging the fact that staying up to date with the latest Wi-Fi standards is as important for the bandwidth hungry users as having a better camera or a higher resolution display.
With the launch of the new 802.11ac AP 3700, Cisco introduces the Cisco HDX (High Density Experience) Technology. Cisco HDX is a suite of solutions aimed towards augmenting the higher performance, more speed and better client connectivity that 802.11ac standard delivers today.
ClientLink 3.0 features as an integral part of Cisco HDX technology designed to resolve the complexities that comes along with the new BYOD trend driving the high proliferation of 802.11ac capable devices.
So what is ClientLink 3.0 technology and how does it work?
ClientLink 3.0 is a Cisco patented 802.11ac/n/a/g beamforming technology Read More »
Tags: 802.11, access point, antenna, AP, beamforming, cell size, Cisco, client, client connectivity, ClientLink, device, downlink, hardware, HD, HDX, high density, IEEE, Industry Standard, LAN, mobile, mobility, network, rf, smartphone, software, solution, tablet, technology, wi-fi, wifi, wireless, wlan
Consumers have a true love of mobile devices, as evidenced by recent Cisco mobile consumer research. Significant percentages of respondents reported using everything from laptops, smartphones, and tablets to eReaders and mobile gaming devices. Americans now own an average of three mobile devices each, up from 2.6 devices in the 2012 Cisco mobile consumer study. Perhaps more significant, our findings show that the number of smartphone users has grown by 21 percent in just one year, now reaching 68 percent of the population, at the expense of basic phones. Most remarkable is that the number of tablet owners has expanded by over 90 percent in just one year, with close to four out of ten consumers possessing one of these new devices.
The insatiable demand for mobile devices and new applications that use large amounts of bandwidth is generating staggering volumes of mobile data. In parallel, the use of Wi-Fi for Internet access is exploding, as more mobile devices are Wi-Fi enabled, the number of public hotspots expands, and user acceptance grows. Most mobile operators now realize that offloading data traffic to Wi-Fi can, and must, play a significant role in helping them avoid clogged networks and unhappy customers. Many service providers are now constructing extensive networks of public Wi-Fi hotspots for use by their mobile or home broadband customers. The networks allow mobile offload and help enhance and differentiate their offerings. In addition, service providers are struggling to understand new business models for making money from Wi-Fi. However, very little is currently known about how consumers are actually using public Wi-Fi and how they view the overall experience. Nor is there much information about mobile users’ appetite for these new services, their willingness to use them, or their privacy or security concerns surrounding these data-based services.
To learn more, Cisco conducted a survey of 620 U.S. mobile users to understand their needs and behaviors, use of devices, applications and mobile access technologies, and how they have changed since our 2012 mobile consumer study.
Top 10 Research Findings Read More »
Tags: Cisco, location based services, LTE, mobile, mobile consumer survey, mobile devices, monetization, public wi-fi, research, Service Provider, Smartphones, value-added services, wi-fi
More and more organizations across industries are realizing that providing simple, easy Wi-Fi for customers, guests, visitors, and more is becoming a basic expectation. Consumers are used to their always-on, always-connected lifestyles, so naturally their checklist for any venue they step into will now include “Wi-Fi” as a top priority. Good thing Cisco has not one but two simple ways for organizations with venues to provide easy Wi-Fi access for their consumers. One is CMX Connect, which you read about in the MSE blog series. The other is CMX for Facebook Wi-Fi.
We announced our partnership with Facebook last October to help connect businesses with their consumers at Interop New York. This Wednesday, January 22nd, we are having a special live webinar to give our customers a deeper dive into the Cisco and Facebook Wi-Fi solution. Register to join us at 10am PST!
Don’t miss this opportunity to hear from Cisco and Facebook speakers, as well as a special guest customer, to learn more about our joint-solution. Hear how CMX for Facebook Wi-Fi can help boost recognition for your brand, foster stronger relationships with customers, and promote your business by connecting you directly to customers through Facebook.
Click here to register.
Tags: always-connected, Cisco, cmx, device, facebook, interop, mobile, mobility, webinar, wi-fi, wifi, wireless
As an industry, we are starting to see a convergence of small cells and Wi-Fi to help solve coverage, capacity, and spectrum issues in our increasingly connected, mobile-dominated world. Today more than ever, mobile operators are increasingly realizing that Wi-Fi and small cells must be part of their traditional licensed network in order to realize the future of mobility.
This topic was especially evident during last month’s Small Cell Americas conference in Dallas, Texas. During the conference, I had the opportunity to discuss how small cells and Wi-Fi can work together, which proved especially timely as the Dallas conference also marked the launch by the Small Cell Forum of their Enterprise Release, comprising of 25 documents to help overcome barriers to small cell deployment in the enterprise. Release Two: Enterprise is the result of over nine months of hard work by the Forum and its members!
As small cells and Wi-Fi bring corporate networks and mobile networks closer to each other, IT leaders and service providers are increasingly asking questions about how the convergence of small cells and Wi-Fi coexist, from a product, architecture and business model perspective. Some common questions include: Read More »
Tags: Cisco, mobile, mobility, Networks, Service Provider, service providers, small cell, small cells, Small Cells Big Thinkers, wi-fi, wifi, wireless