Competing with the virtual, e-commerce world is becoming increasingly challenging for real-world businesses. Traditional retailers have long envied the massive amounts of valuable data that online retailers have available to help them better understand customer behavior and implement winning marketing tactics. Online retailers know valuable information such as how frequently customers return, how long they spend on their sites, what the customers looked at but didn’t buy, and where they went before and after coming to the site. Businesses as diverse as hotels, banks, stadiums, airports, and large public venues are all looking for ways to get similar detailed data on customer activities in their facilities, so they can improve the customer experience and their bottom lines. The data and insights have not been available to bricks-and-mortar facilities, until now.
That situation is changing through the growing availability of Wi-Fi in business locations. Many retailers, hotels, and other businesses are increasingly offering Wi-Fi as a service that allows their customers to connect mobile devices to the Internet. Hidden in this valuable service is a vast amount of information and insight, which retailers and others can use to deliver tangible value to their bottom lines. Hypersensitive location information, device details, identification of returning customers, and sophisticated path analysis are just some of the customer data captured by Wi-Fi networks. Businesses are now realizing that the data and capabilities offer new ways to improve the customer experience and support a range of market-leading monetization models.
For many businesses, these new location-based experiences and Read More »
Tags: Cisco, location based services, mobile, mobile consumer survey, monetization, research, Service Provider, value-added services, wi-fi
When a person is considered tech-savvy and “always-connected” in their day-to-day life, these expectations don’t change when they stay in a hotel. In fact, this new “connected hotel guest” actually expects the same mobile experience at hotels that they receive at home or work. Hoteliers across the world are constantly trying to find ways to meet the increasing needs of the mobile-connected guest. Previously, hotel Wi-Fi was used primarily for guests and staff connectivity, but now, it’s becoming much more than that because of these guests’ needs. Read More »
Tags: Cisco, Connected, data, hospitality, hotel, hotelier, Internet of Everything, IoE, location, location-based, mobile, mobile device, wi-fi, wifi, wireless
Next Thursday you don’t want to miss a live technical webcast with Q&A on the hot topic of Wi-Fi location-based services. Join Techwise tech legend Jimmy Ray Purser and technical marketing engineer lead Darryl Sladden for a deep technical discussion covering the ins and outs of Cisco’s Mobility Services Engine – the intelligence engine in the Cisco Wi-Fi network that enables Cisco Connected Mobile Experiences functionality.
You’ll get a full, hands-on view of four pieces of the solution and see how it all ties into your Wi-Fi network:
- Location detection – how Cisco’s Wi-Fi infrastructure detects mobile devices and calculates their location
- Analytics – how the MSE aggregates and reports Wi-Fi location data and trends to administrators and operations leads so that they can better understand guest behavior
- APIs – how Cisco’s Mobility Services APIs provide application developers rich, contextual information they can use to create a variety of internally and externally-facing apps
- Maps – a use case of how Cisco uses it’s own Wi-Fi location-based services inside the organization to increase efficiency and employees get to where they need to go
This is an in-depth session you won’t want to miss. Register now and mark your calendars for December 12!
Tags: analytics, API, cmx, connected mobile experiences, location, location detection, location services, location-based, map, mobile, mobility, Techwise, wi-fi, wifi, wireless
Dreamhack Winter 2013 in the small city of Jonkoping in central Sweden claims to be the world’s largest digital event. I was skeptical at first, but when I arrived for the event, I was completely amazed at the scale of things in this tiny part of the world where its only bright for 5 or 6 hours during day this time of the year.
Of course, the amount of daylight didn’t impact one bit the large numbers of people streaming into the event venue well before opening time on Thursday afternoon.
Read More »
Tags: analytics, Connected, connected mobile experiences, connectivity, Dreamhack, innovation, internet, jonkoping, location, location analytics, location based services, Millennial, mobile, mobility, network, platform, telia, wi-fi, wi-fi location, wifi, wireless
It’s hard to believe that over eight years have passed since I started working with Cisco. Along the way, I learned so much from peers, the industry, and about myself. As I get ready to pursue a new adventure outside of Cisco, I wanted to share some key learnings I think may be helpful to other digital and social media professionals and give a shout out to a few people!
Top 5 Learnings for Digital and Social Media Professionals
Top 5 Learnings for Any Digital and Social Media Professional
- Carve out an individual online persona that is true to yourself and is relatable to the audience.
- We all have expertise to offer in our roles and throughout the socialsphere. Share this knowledge and make an impact in a collaborative way. It may take time, so patience is a must. Look for ways to share and interact with others, where ever its most comfortable for you. (I personally find LinkedIn, Twitter, blogging, and Pinterest to help me create and develop these relationships.) Read More »
Tags: Cisco, ciscosmt, content marketing, digital, education, Executive, information-sharing, learning, mentoring, mobile, social, social learning, social media, social media strategies, social networking, training