Consumers have a true love of mobile devices, as evidenced by recent Cisco mobile consumer research. Significant percentages of respondents reported using everything from laptops, smartphones, and tablets to eReaders and mobile gaming devices. Americans now own an average of three mobile devices each, up from 2.6 devices in the 2012 Cisco mobile consumer study. Perhaps more significant, our findings show that the number of smartphone users has grown by 21 percent in just one year, now reaching 68 percent of the population, at the expense of basic phones. Most remarkable is that the number of tablet owners has expanded by over 90 percent in just one year, with close to four out of ten consumers possessing one of these new devices.
The insatiable demand for mobile devices and new applications that use large amounts of bandwidth is generating staggering volumes of mobile data. In parallel, the use of Wi-Fi for Internet access is exploding, as more mobile devices are Wi-Fi enabled, the number of public hotspots expands, and user acceptance grows. Most mobile operators now realize that offloading data traffic to Wi-Fi can, and must, play a significant role in helping them avoid clogged networks and unhappy customers. Many service providers are now constructing extensive networks of public Wi-Fi hotspots for use by their mobile or home broadband customers. The networks allow mobile offload and help enhance and differentiate their offerings. In addition, service providers are struggling to understand new business models for making money from Wi-Fi. However, very little is currently known about how consumers are actually using public Wi-Fi and how they view the overall experience. Nor is there much information about mobile users’ appetite for these new services, their willingness to use them, or their privacy or security concerns surrounding these data-based services.
To learn more, Cisco conducted a survey of 620 U.S. mobile users to understand their needs and behaviors, use of devices, applications and mobile access technologies, and how they have changed since our 2012 mobile consumer study.
More and more organizations across industries are realizing that providing simple, easy Wi-Fi for customers, guests, visitors, and more is becoming a basic expectation. Consumers are used to their always-on, always-connected lifestyles, so naturally their checklist for any venue they step into will now include “Wi-Fi” as a top priority. Good thing Cisco has not one but two simple ways for organizations with venues to provide easy Wi-Fi access for their consumers. One is CMX Connect, which you read about in the MSE blog series. The other is CMX for Facebook Wi-Fi.
Don’t miss this opportunity to hear from Cisco and Facebook speakers, as well as a special guest customer, to learn more about our joint-solution. Hear how CMX for Facebook Wi-Fi can help boost recognition for your brand, foster stronger relationships with customers, and promote your business by connecting you directly to customers through Facebook.
As an industry, we are starting to see a convergence of small cells and Wi-Fi to help solve coverage, capacity, and spectrum issues in our increasingly connected, mobile-dominated world. Today more than ever, mobile operators are increasingly realizing that Wi-Fi and small cells must be part of their traditional licensed network in order to realize the future of mobility.
This topic was especially evident during last month’s Small Cell Americas conference in Dallas, Texas. During the conference, I had the opportunity to discuss how small cells and Wi-Fi can work together, which proved especially timely as the Dallas conference also marked the launch by the Small Cell Forum of their Enterprise Release, comprising of 25 documents to help overcome barriers to small cell deployment in the enterprise. Release Two: Enterprise is the result of over nine months of hard work by the Forum and its members!
As small cells and Wi-Fi bring corporate networks and mobile networks closer to each other, IT leaders and service providers are increasingly asking questions about how the convergence of small cells and Wi-Fi coexist, from a product, architecture and business model perspective. Some common questions include: Read More »
Providing corporate network access via mobile devices is nothing new to today’s IT administrators. However, the future of BYOD and mobility will change as rising generations expect and demand more seamless and secure connectivity. Recently Tab Times editor Doug Drinkwater shared a similar idea: BYOD is still in an early phase with plenty of new challenges and opportunities ahead.
In this last installment of this security and mobility series, I’ll discuss why BYOD policies will change and outline how C-level executives can leverage employees as solution drivers in order to solidify the future of mobility within their organization. Read More »
I am just back from attending the 2014 Consumer Electronics show in Las Vegas where I was meeting with customers and visiting the massive show floor. CES is an intriguing blend of extremes and contrasts: biggest and the smallest; connected and unconnected; wired and wireless; high tech – low tech. As personal and business technologies converge through the “consumerization of technology”, CES provides an exciting window into the current and future world of technology.
As with every show, there are things which are the same, more advanced or completely new from the previous year. The following are my personal observations and extrapolations from the show based on my conversations with customers, colleagues and walking the floor.
1. Internet of Everything – Not only are all things (machines, sensors, devices) being connected to the Internet but so are people and data, creating the Internet of Everything. IoE is a fitting overall theme for CES – everything at the show is connected to everything else. As Cisco CEO John Chambers stated in his keynote speech “IoE is bigger than anything that’s ever been done in high tech.”
2. New Next Generation TV… Again – You could be mistaken for thinking that CES is really the TV show. Televisions are everywhere and every company seems to produce one. Manufacturers are still promoting 3D television, but it has taken a back seat to the next big thing – spectacular ultra high-definition or 4K TVs – four times the resolution of typical HD TVs.