In the past year, we’ve seen how social, mobile and video have presented new opportunities to deepen the way companies and customers interact for more efficient and intelligent customer care. As we begin 2013, I wanted to offer up a few predictions on how technology innovations will continue to help organizations build strong relationships and better consumer experiences in 2013 and beyond.
This year, mobile and video will come together to simplify customer service interactions– As video is becoming commonplace, we’re seeing companies look for ways to bring in the right customer service expert instantly. Cisco is currently trialing technology to connect consumers with video experts via mobile devices both in-store or on the road. By pulling intuitive information based on location and what detail the customer has recently looked at on the web or mobile device, this technology will route customers to the right expert to help them get the additional detail they need in a simpler and more efficient manner. Imagine, accessing a paint or decorating expert with just one click in the paint aisle at your neighborhood hardware store or even while you’re outside painting your house.
In the next few years, marketing and customer service responsibilities will merge – Consumers are talking about brands all over the web in places like Twitter and Facebook, sites which have over 500 million and one billion active users respectively. Traditionally, social media has been owned by marketing but with people asking service questions in new social channels, companies will need to merge some of these responsibilities between the call center and marketing. Read More »
These days, professionally produced video can be accessed through a dizzying array of hardware and delivery choices. But which concerns are top of mind for typical video consumers?
To better understand the dramatic changes in the consumption of professionally produced video, Cisco IBSG surveyed 1,152 U.S. broadband consumers between the ages of 13 and 75+ in March 2012. The overall goal of the survey was to understand how consumers watch video: their habits, preferences, and the devices they most prefer.
By Kiran Matty, Marketing Manager, SP Mobility Solutions
Doesn’t it boggle your mind to see how more objects are becoming embedded with sensors and gaining the ability to communicate? Indeed, we live in a “Connected World.” According to Cisco IBSG, a whopping 37 billion intelligent things would be connected to the internet by 2020. Recall that the number of connected things has already surpassed the human population. However, more than 99% of things in the physical world are still not connected to the Internet. Internet of Everything (IoE) has the potential to connect the unconnected, thereby opening up unprecedented opportunities. But, it’s not just things that are connected to the internet. According to Gartner, people themselves will become nodes on the Internet, constantly emitting information.
Service Providers and Enterprises recognize this opportunity and are looking for innovative applications to harness the power of IoE to gain competitive advantage. Further, Read More »
Success in retail hinges on a deep understanding of consumers. Anticipating their wants and needs — then offering the right product, in the right place, at the right time, and for the right price — has always been paramount.
To truly understand today’s consumer, however, retailers need to address a new dimension that is challenging retailers in unprecedented ways: data. Not just traditional data – Big Data.
As many of you know, the term “Black Friday” is commonly used to describe the Friday immediately after the U.S. Thanksgiving holiday--the busy shopping day when many retailers begin to turn a profit for the year. Black Friday signals the start of the holiday shopping season, with its accompanying surge in the need for customer support. We can all think of examples of the latter: the frantic web searches to get our childrens’ gifts working properly, the calls to return a sweater that was the wrong size--sound familiar?
The holiday season is the acid-test of customer care in many industries. Businesses that fail the test will lose customers--often in droves--while those who delight their customers can surge ahead of the competition.
So how can businesses succeed--and excel--in providing world-class customer service even during this most challenging of seasons? The answer lies in properly leveraging the 3 Waves of Customer Care: Cost, Relationship, and Experience. You can read about the details in this Read More »