80% of survey respondents [administered by MIT/Sloan and Cap Gemini] believe that their companies need to go through a significant digital transformation. However, 63% of those respondents also believe that their current pace is too slow.
Sound familiar? Is your company moving too slowly? Are you moving at all?
I heard these stats while attending the recent Digital Leaders Summit in San Francisco. Aimed at those responsible for guiding their enterprises into the new digital future, the summit highlighted trends, best practices and case studies from a number of media and other companies including leaders from The New York Times, The Economist, Turner Broadcasting, Jump Associates, Coca-Cola, The LA Times, Politico, and others.
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Tags: digital, leaders, leadership, Mark Yolton, mobile, social, social media, video, web
How fascinating is it that in today’s world, a parent can connect to an office network and still remain linked to a child via mobile device?
I recently came across a New York Times article that discussed how mobility is transforming our daily lives and the safety of our loved ones. According to the article, new innovations such as Filip Technologies’ watch and Trax, can help monitor the whereabouts of young children and pets.
As the growth of mobility enables more wearable devices and applications that include GPS and Wi-Fi features, it is becoming increasingly easier for us to remotely monitor our children’s safety while managing daily tasks. Any parent would consider this a win-win.
In light of the capabilities of this type of technology, Gartner predicts that wearable electronics will be a $10 billion dollar industry. There is significant value at stake for organizations that can successfully respond to our rapidly changing mobile landscape by bridging enterprise and service provider networks through an architectural approach to mobility.
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Tags: Cisco, mobile, mobility, value at stake, Wearables, wi-fi, wifi, wireless
Competing with the virtual, e-commerce world is becoming increasingly challenging for real-world businesses. Traditional retailers have long envied the massive amounts of valuable data that online retailers have available to help them better understand customer behavior and implement winning marketing tactics. Online retailers know valuable information such as how frequently customers return, how long they spend on their sites, what the customers looked at but didn’t buy, and where they went before and after coming to the site. Businesses as diverse as hotels, banks, stadiums, airports, and large public venues are all looking for ways to get similar detailed data on customer activities in their facilities, so they can improve the customer experience and their bottom lines. The data and insights have not been available to bricks-and-mortar facilities, until now.
That situation is changing through the growing availability of Wi-Fi in business locations. Many retailers, hotels, and other businesses are increasingly offering Wi-Fi as a service that allows their customers to connect mobile devices to the Internet. Hidden in this valuable service is a vast amount of information and insight, which retailers and others can use to deliver tangible value to their bottom lines. Hypersensitive location information, device details, identification of returning customers, and sophisticated path analysis are just some of the customer data captured by Wi-Fi networks. Businesses are now realizing that the data and capabilities offer new ways to improve the customer experience and support a range of market-leading monetization models.
For many businesses, these new location-based experiences and Read More »
Tags: Cisco, location based services, mobile, mobile consumer survey, monetization, research, Service Provider, value-added services, wi-fi
When a person is considered tech-savvy and “always-connected” in their day-to-day life, these expectations don’t change when they stay in a hotel. In fact, this new “connected hotel guest” actually expects the same mobile experience at hotels that they receive at home or work. Hoteliers across the world are constantly trying to find ways to meet the increasing needs of the mobile-connected guest. Previously, hotel Wi-Fi was used primarily for guests and staff connectivity, but now, it’s becoming much more than that because of these guests’ needs. Read More »
Tags: Cisco, Connected, data, hospitality, hotel, hotelier, Internet of Everything, IoE, location, location-based, mobile, mobile device, wi-fi, wifi, wireless
Next Thursday you don’t want to miss a live technical webcast with Q&A on the hot topic of Wi-Fi location-based services. Join Techwise tech legend Jimmy Ray Purser and technical marketing engineer lead Darryl Sladden for a deep technical discussion covering the ins and outs of Cisco’s Mobility Services Engine – the intelligence engine in the Cisco Wi-Fi network that enables Cisco Connected Mobile Experiences functionality.
You’ll get a full, hands-on view of four pieces of the solution and see how it all ties into your Wi-Fi network:
- Location detection – how Cisco’s Wi-Fi infrastructure detects mobile devices and calculates their location
- Analytics – how the MSE aggregates and reports Wi-Fi location data and trends to administrators and operations leads so that they can better understand guest behavior
- APIs – how Cisco’s Mobility Services APIs provide application developers rich, contextual information they can use to create a variety of internally and externally-facing apps
- Maps – a use case of how Cisco uses it’s own Wi-Fi location-based services inside the organization to increase efficiency and employees get to where they need to go
This is an in-depth session you won’t want to miss. Register now and mark your calendars for December 12!
Tags: analytics, API, cmx, connected mobile experiences, location, location detection, location services, location-based, map, mobile, mobility, Techwise, wi-fi, wifi, wireless