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The Key to Success in Tracking Mobile Devices: Symbiosis, Not Espionage

As a shopper enters a store, the retailer uses Wi-Fi to track her movements, interests, and shopping habits, providing a treasure trove of insight valuable to merchandising and product development alike.

And as advances in Wi-Fi promise increasing location precision and beacons promise pinpoint location based services, the future appears to be smooth sailing, right?

Well, not exactly.

Tracking the position of mobile devices accurately and correlating to personal data has been one of the most sought after Big Data objectives. And not just for retailers — the potential wealth of business value from data has drawn piqued interest across nearly all industries.

Yet in the real world, issues arise from both technology challenges and privacy concerns alike.

Technology challenges include:

  • Typical Wi-Fi accuracies in the 7-to-10 meter range (though Angle of Arrival and improved location analytics promise dramatic improvements)
  • Infrequent mobile device probing to conserve battery power
  • Interference from metal shelves & fixtures, water in products (and people!)

Privacy qualms speak to the heart of transformation in the Internet of Everything (IoE) age. IoE, after all, is the explosion of network connections among people, process, data, and things — and promises to be one of the most impactful periods of change in our history. And the people element is in some ways the whole point — to make our lives better, healthier, more efficient, and so forth. But the people issues will be just as challenging as those that arise around technology. Read More »

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Latin America Insights: Keeping Your Organization Safe in a Mobile World

The power of mobility has transformed the IT landscape.

While mobility and other tech forces, such as cloud and big data, have enabled organizations to improve productivity and increase efficiency, the constant challenge of keeping data, assets and users secure continues to be a top concern for CIOs and CSOs.

And these concerns stretch across global borders. For example, Frost & Sullivan analysts predict a $1.1B investment towards IT security in Latin America by 2015.

Today, security is no longer an expense, but a necessity for moving forward. It’s an investment for the future longevity of any company. With this in mind, how can business and IT leaders keep their organizations safe in a mobile world? And what can we learn from the mobile security adoption we are seeing in Latin America?

Recently, I had a chance to participate in a new Future of Mobility podcast with Frost & Sullivan Research Analyst, Bruno Tasco, to discuss the answers to some of these questions and how organizational leaders can address security in a way to reap the benefits of true mobility. The podcast is available for download in Spanish and Portuguese and a summary in English can be found on iTunes.

Here are a couple of considerations for CIOs and CSOs as they evaluate their mobile security strategies and look to future-proof their business.

Prepare for Fast Changes

Talking about mobility or general mobility in our Latin America market is like talking about the past. According to the Cisco Visual Networking Index (VNI), Latin America is experiencing and will continue to see incredible mobile adoption. Read More »

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Innovations that Matter: The Future of Public Sector IT Consumption – From GovLoop Founder, Steve Ressler

It’s hard to believe that, just a few years ago, most government employees could only access email from their primary desktop computers. Even those with the ability to access their enterprise e-mail accounts from other devices could only view new messages; archives were stored locally on their desktops. Now it is possible to check email from multiple locations and on multiple devices – 24 hours of the day.

Email was really just the beginning. We’ve arrived at a new technology-consumption landscape – powered by cloud, mobile and even social media – that is fundamentally changing the way we use and purchase information technology tools.

Read More »

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Customer Care Enters the 21st Century

A friend of mine recently joined the rest of us in the 21st Century by getting his first smartphone. Although it was a long time coming, he’s now tweeting, checking Facebook, and tracking his favorite baseball team, the Colorado Rockies, like the rest of us.

Although my friend isn’t a techno-grouch by any means, the way consumers use smartphones to interact with companies is driving a transition in the customer care industry. Not only are consumers increasingly communicating with businesses via new mechanisms such as mobile, but they’re interacting for new reasons. Using the web and social media, today’s consumers learn much more about products and services before they reach out to a business to ask a question or resolve an issue. Gone are the days of “one size fits all” contact centers. Expert, personalized customer care is now the rule rather than the exception.

Modern Customer Collaboration (or Customer Interaction, Customer Engagement, Customer Experience, or even “contact center”) solutions are meeting this challenge by evolving to address not only my friend’s new-found customer service requirements, but the ongoing needs of consumers who stepped into the 21st century long before he did.

Support for current and future mobile applications is critical. Just about every company Read More »

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Behind the WiFi Network @ Mobile World Congress 2014: Setting the Stage

Every year a new attendance record is set at Mobile World Congress by networkers participating from over 200 countries across the globe. This grand attendance of industry-defining vendors, technology enthusiasts and exhibitors triggers an explosive growth in the number of Wi-Fi capable devices being brought to the event. For MWC 2014, Cisco partnered with Fira Gran Via and GSMA to pull off one of the most successful high density Wi-Fi network deployments in the history of global tech events. This blog kicks off a series to provide a glimpse of behind the network, into the design stages, and the course of actions undertaken to implement a robust high density wireless network which served more than 22,000 concurrently connected unique devices and a total of 80,880 devices throughout the event. Full details in whitepaper here.

Setting the Scene

Divided into eight massive exhibition halls, Fira Gran Via covers around 3 million square feet (280,000 square meters) of area which also includes outdoor areas, restaurants, conference rooms, network lounges and a continuous elevated walkway flowing through the entire venue. Higher the environmental complexity, the more fun and challenging it is to achieve the right wireless design for a pervasive network that meets all the needs.

An aerial view of Mobile World Congress 2014 arena at Fira Gran Via, Barcelona

An aerial view of Mobile World Congress 2014 arena at Fira Gran Via, Barcelona

Generally, the physical design of large convention and exhibition halls bear an impish knack of unfavorable conditions for a ubiquitous high density Wi-Fi network, owing mostly to the lofty ceiling heights and construction components. Read More »

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