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MSE 10 at Mobile World Congress 2015

Cisco’s Connected Mobile Experience (CMX) solution employs data from the Wi-Fi network to generate information about devices visiting a venue, which in turn can be used by businesses to gain greater insight into the behavior of their customers and improve customer experience.  At the center of the CMX product is the Mobility Service Engine (MSE), version 10 of which was announced at Cisco Live! Milan.

Mobile World Congress 2015 was another great opportunity to demonstrate the scale at which MSE 10 can now operate. The MSE 10 installation for MWC 2015 was entirely cloud-based and the week’s visitor data was captured using only a single box setup.

In the this blog, we’ll show how MSE 10 was used to generate custom reports during the event to give some interesting insights into how the conference unfolded.

Registration area

Day 1 of MWC begins at 9:00am, when the main doors open for the first time. People begin arriving well before then and waited patiently to be allowed into the halls.  We were able to witness this using a custom report focused on the registration area showing a graph of the number of visitors increasing as opening time approached (Figure 1)

mse 10 1

This was also reflected in the heat map report, where a bright red spot can be observed representing the increasing number of visitors waiting to gain entrance (Figure 2) Read More »

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Observations from Mobile World Congress 2015

I have just returned from a very interesting and jammed-packed week at Mobile World Congress 2015 in Barcelona. A record 93,000 plus people are estimated to have attended this year’s premier technology festival. Much has changed in the industry over the last year since I reported my observations of MWC 2014. However, what is most remarkable is how the boundaries of mobility continue to expand and morph – everything now seems to be mobile? As such, the show offers a fascinating glimpse into the future of technology and the major social and business shifts that we can expect in the next few years.

MWC_Barcelona

The following are my personal observations and extrapolations from the show Read More »

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Reflections on Mobile World Congress 2015: Transformation Through Innovation

As I reflected on a very memorable Mobile World Congress 2015 during the plane ride home from Barcelona a few days ago, it became clear that the transformation Cisco has been seeing in the telecommunications service provider industry is now a global movement.

Screen Shot 2015-03-10 at 9.47.11 AM

It’s not just happening in Europe, or Latin America, or Asia. It’s quite literally everywhere.

“Transformation through Innovation” was Cisco’s theme for this year’s Mobile World Congress, and at heart of our service provider strategy. It’s quite clear we’re onto something.

In countless conversations last week with leaders of forward-thinking global service providers in Barcelona, I heard two familiar themes over and over again –“Transformation and Innovation.” They’re all seeking to transform their architectures and businesses – and ultimately their customers’ experiences – to capture new opportunities in the Internet of Everything (IoE) era. In fact, the IoE – the networked connection of people, processes, data and things – is expected to create a $1.7 trillion market opportunity for service providers over the next decade.

With large networks that deliver mobile, video, collaboration, and other offerings to individual subscribers and businesses of all sizes, service providers are in an enviable position, sitting at the center of the IoE. They alone have the unique opportunity to take advantage of all kinds of new IoE connection types, and integrating them to deliver rich new applications, services and experiences.

What a truly exciting time to be in this industry!

That said, existing operational complexity can stifle service providers’ abilities to reduce costs and become more agile in bringing new capabilities to market. The reality is, today most new applications and services take months to roll out. If this pace does not rapidly accelerate, the entire industry will be left behind.

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Managed Services Take Center Stage at MWC: DT, Telecom Italia and Telstra Announce New Services with Cisco

Mobile World Congress isn’t just about mobility anymore.

In fact, this year’s convention, which features everything under the sun that connects to a network and the underlying networking technology itself, is a clear indicator that Cisco’s vision for an Internet of Everything (IoE) world is not far off.

One area of focus this year is the fast-growing managed network and communication services market, which is expected to grow to $62 billion dollars by 2018. Savvy service providers like Telecom Italia, Deutsche Telekom (DT) and Telstra are leveraging virtualization technology to efficiently launch new revenue-generating services to their small- and medium-sized business customers.

At Mobile World Congress 2015, Telecom Italia and Cisco announced that Telecom Italia intends to deliver new Cisco-enabled managed business services, including Cisco Meraki, throughout Italy as part of its innovative LAN management offering.


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Cisco and Street-Artist Zosen Team Up for Mural at Mobile World Congress 2015

Cisco and Street-Artist Zosen Team Up for Mural at Mobile World Congress 2015
We are putting a focus on visual experiences at Mobile World Congress 2015 (MWC 2015) this week in Barcelona.

Barcelona-based street-artist Zosen and his team of painters are putting their graffiti-style talents to work as they create a lavish wall mural to portray the mobility elements and hot topics at MWC 2015.

There is also a story within the artistic story. A portion of the mural’s left side will be dedicated Read More »

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