With Cisco’s cloud-hosted, analytics solution Mobility IQ, retailers and their partners can now gain invaluable insight into their customers’ “showrooming” habits, understanding more about why customers browse in-store – but buy online. This breakthrough solution is making it easier to capitalize on untapped business opportunities and create impressive customer-focused campaigns.
Wouldn’t it be great to show her your in-store item (with a price match!) for that online deal she’s browsing? With Mobility IQ, you can do it right now.
She’s here already. Now’s the time to let them know you’ll match that online price.
Cisco Mobility IQ can unlock new personalized experiences for shoppers and new business outcomes for the retail market. Read More »
Tags: analytics, mobile world congress, mobility, mobility iq, retail, Service Provider
We’re here in Barcelona for the opening of Mobile World Congress 2015, and the energy is palpable. I have to say I’m pretty excited myself as Cisco unveils a new way of doing business with our service provider customers: Cisco Mobility IQ. Mobility IQ changes the conversation from what the network does, to what value it can create. It provides real-time intelligence for network operations, marketing and business development across Wi-Fi, 3G and LTE networks. By giving providers visual network knowledge for driving new business, you can monetize your network in new ways.
When I say it changes the conversation, this is not marketing hype. Over the past few months I’ve been involved in these conversations with ten pilot customers. In one example we worked with an operator to estimate the ROI on running Mobility IQ on their existing network. We looked at results over a five year period and found Read More »
Tags: analytics, customer trend, mobile world congress, mobility, mobility iq, mwc, operation cost, revenue, Service Provider
As I board the plane ready for the long flights to Barcelona, I’m excited and energised by the prospective of around 100 APAC customer meetings and Cisco technology demos. Hopefully when I get off the plane in the wee hours I’ll remain half as energised.
With all the discussions with Service Provider CxO teams on their expectations for the event, some common top of the mind issues or challenges for Cisco have emerged;
What are the Global trends in Traffic Demand?
Cisco VNI forecasts 10x Mobile Data traffic growth over the next 5-years, nothing new there, but Read More »
Tags: 5G, cisco VPCs, HetNet, mobile world congress, MVNO, MWC 2015, NFV, orchestration, ott, SDN, VoWifi
An invitation to see how Tomorrow starts here at MWC 2015
We all like to talk about creating new customized services for the end user at “web-speed”. But today there is no way to automate service creation, or to dynamically affect changes (augmentation) to existing services without touching the network topology. This is because we use physical service chains across the data plane. To achieve automated flexibility in service creation we must logically decouple the service plane from the transport plane – a software abstraction from specific network nodes.
As an industry, we lack the ability to: Read More »
Tags: Cisco Evolved Services Platform, cisco intercloud, esp, IETF standardization, mobile world congress, MWC 15, network service header, NFV, NSH, SDN, Service Provider
As we close on the first two months of 2015, I am amazed by the exciting developments that can directly benefit service providers. A few examples from my recent travels:
- CES in Las Vegas – The Internet of Everything moved from concept to reality as seen in new connected services, continued proliferation of 4K video and virtualization as a business imperative.
- Cisco Live in Milan – Advances in how service providers can integrate collaboration, cloud, open network environment enablement solution to drive transformation. And SDN shifting from a question of “how” to “when”.
I’m confident that Mobile World Congress this year will have even more exciting developments. The recently announced 2014 Cisco VNI Global Mobile Traffic Forecast states that more than Read More »
Tags: CES 2015, Cisco Live Milan, Cisco VNI, mobile world congress, mwc, SDN, Service Provider