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Policy Implications in the Rise of Mobile Broadband and Heterogenous Network Access

Over the last few months, a growing consensus has emerged pointing to a dramatic change in the way people access the Internet.

In 2011, for the first time ever, worldwide annual demand for smart phones surpassed that of PCs, laptops and tablets combined. Then last month our Mobile Visual Networking Index (VNI) Update reported that global mobile data traffic is growing even faster than previously forecasted and will increase 18-fold over the next five years.

So by this year’s Mobile World Congress in Barcelona in February, the ‘top of mind’ for network operators, government officials and device manufacturers was the dramatic accelerating impact that mobile data consumption will have on Internet access, networks and users.

When we launched the mobile VNI report on February 14, a panel of industry, academia and government experts glimpsed into the future of mobile broadband and related policy issues, with three key takeaways:

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A Data Deluge, Driven by Tablets and Mobile Video, Is Disrupting Mobile Carriers

Only a few years ago, the challenges facing mobile providers seemed well within the realm of their traditional expertise. Their vast and complex infrastructures, built around towers, antennas, core networks, and the like, focused on providing the bandwidth and signal quality necessary for providing clear voice signals. Early mobile Internet applications were limited to services like weather, news, and stock quotes. As video entered the picture, it was mostly limited to a quick, manageable snack here and there on YouTube. After all, on a tiny, phone-sized screen, the prospects for a sumptuous two-hour movie feast were limited.

The situation, however, is being radically transformed. And at this years’ Mobile World Congress, which I attended last week in Barcelona, a clear focus was on a prime disruptor: the tablet and vast, media-rich applications. For with the sudden and phenomenal growth of the iPad—along with its Android-based counterparts—end users who had been limited to quick bites on YouTube are ready to indulge in long-form video buffets, anytime and anywhere. And while those game-changing tablets don’t quite provide an IMAX experience, their larger screens nevertheless offer the perfect mix of visual quality, mobility, and convenience.

For mobile service carriers, however, this has created a certain amount of havoc. Read More »

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Revving for the Mobility Race

A few days before Mobile World Congress, the world’s elite Formula 1 teams tested their cars and skills at the Circuit de Catalunya in Barcelona. F-1 racing is a thrilling blend of courage, precision, technology, and teamwork: the same things service providers use to compete in the race to deploy seamless, profitable mobility services.

This year was my first time at Mobile World Congress, and I got a rush from it as if I were driving an F-1. Cisco CEO John Chambers set the pace for the event, saying, “We are now entering the post-macrocell era, where small cells also will play a critical role in delivering the next generation mobile Internet.”

As part of this shift, Cisco extends its M.O.VE reference architecture for service provider mobility with two major announcements at the show. We announced the industry’s first standards-based small cell solution, providing coverage and capacity solutions built off Wi-Fi and Femto technologies.  Read More »

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User Flexibility with Mobile Cloud

In the opening of John Chamber’s keynote at Mobile World Congress in Barcelona, he stated that “Cloud and Mobile will change the service provider industry” and that there will be 7.2 billion mobile devices by the year 2015. You’ll agree that with the explosion of end-devices out there combined with the need to access anything, anytime, anywhere, a mobility strategy can cut across the entire portfolio for a service provider.

Increasingly I’m having conversations with mobile operators on how Cisco can help with:

  • User presence and customized delivery,
  • Monetization and migration of existing offerings to cloud,
  • Bundling of multiple services,
  • Handling a variety of endpoints, and
  • Ensuring pervasive security.

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Momentum in 3G and 4G/LTE as We Arrive at Mobile World Congress in Barcelona!

Mobile World Congress 2012 has finally arrived and we have picked up a lot of 3G and 4G/LTE momentum as we arrive in Spain!

Less than two week ago, Cisco announced our latest Mobile VNI forecast, and it seems like everyone is stopping to take notice of what the numbers say.

In the past week, five major customers announced their partnership with Cisco in deploying our Mobile Internet solutions:

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