The so-called “data deluge” shows no signs of abating anytime soon. Facebook, for example, has more than 2.5 billion pieces of content and ingests more than 500 terabytes of new content daily. Mobile devices are driving this growth of data. The global proliferation of devices estimated to reach 10 billion by 2017—or 1.4 times the number of people on the planet. As a result mobile-data traffic is exploding. The recently released Cisco Visual Networking Index (VNI) predicts that global mobile-data traffic will increase 13-fold from 2012 to 2017, reaching 11.2 exabytes per month.
But along with the challenges inherent to this tsunami of data, opportunities abound for monetizing and optimizing information. All of those new mobile consumers—in developed and emerging markets alike—will demand enhanced Connected Life experiences that will be newer, better, and more personalized. Data is the “new oil” that will fuel this opportunity. Networks and the Internet have a critical role to play in the future of Big Data. First, they are the collectors and disseminators of data, gathering it from the millions of Internet-enabled devices, applications, and sensors, then storing it in the right place for analysis and further action. Second, they are creators of critical information on location, presence, device type, application, and more. Read More »
Tags: Big Data, Cisco, cloud, data in motion, mobile world congress, mobility, Personalization, service providers, targeted advertising, virtualization, visual networking index, wi-fi
Mobile carriers face no shortage of pain points as new data streams create unprecedented and staggering amounts of information. But it is important to remember that pain points often arrive in tandem with new opportunities.
From my perspective, observing the driving forces shaping the mobile industry, five key trends stand out. All are laced with challenges and opportunities. And each represents a core element in an interconnected system that is pushing the entire marketplace forward, while demanding innovative breakthroughs in monetizing and optimizing data.
On February 25-28, I will be attending Mobile World Congress 2013 in Barcelona. This year’s event is expected to be the largest ever, with 1,500 exhibitors. I expect these five trends will be major sources of discussion:
- Video. We are already seeing the true inflection point in video where it becomes mainstream on multiple devices. The mobile and nomadic consumption of video—whether served by mobile carriers or localized Wi-Fi—is popular, commonplace, and growing rapidly. But video will completely reshape the demand side of the industry, creating enormous amounts of data. It threatens to load and clog networks, and it will demand new models for monetization.
- Accelerating connections. As the Read More »
Tags: Big Data, Cisco, Connected Life, data, data in motion, IBSG, Internet of Everything, IoE, mobile carriers, mobile devices, mobile world congress, multiscreen, offloading, Personalization, service providers, targeted ads, video, wi-fi
Last week, CES kicked off an exciting 2013 for the industry and Cisco. With just a select few of our innovations modeled in our video and SP/ mobile demos our customers, partners and press expressed great interest in our approach to helping carriers monetize these connected experiences. During the show, we were elated by MGM Resorts International’s announcement of their use of Cisco’s location-based mobile analytics to both monetize and improve hotel guest experiences at the Bellagio and other hotels across Las Vegas. We had a number of great discussions on how our SP Wi-Fi can be used as a Business Innovation Platform and how Data-in-Motion has become the new imperative for true subscriber insights. And, we were thrilled that the Videoscape demos were so popular that they were overbooked throughout the week.
At Cisco, Read More »
Tags: mobile, mobile world congress, mobility, Service Provider
To borrow from Walt Disney, it’s a small (cell) world after all . . .
Not only was this Cisco’s message at Mobile World Congress 2012 but, in the weeks since, the mobile industry has been singing the same refrain. The media, analysts, our partners, customers and competitors have enthusiastically joined the chorus, acknowledging that the post-macrocell era is upon us.
As Cisco Chairman and CEO John Chambers has said, “radio type no longer defines the network architecture — and small cells are critical in delivering the mobile Internet.” To be competitive, mobile operators must support heterogeneous network access including licensed and unlicensed (Wi-Fi) radio, have an intelligent core and offer cloud-based services that deliver more applications faster in a scalable, flexible and resilient environment.
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Tags: microcell, mobile world congress, mobility, mwc, small cell, wifi, wireless
Over the last few months, a growing consensus has emerged pointing to a dramatic change in the way people access the Internet.
In 2011, for the first time ever, worldwide annual demand for smart phones surpassed that of PCs, laptops and tablets combined. Then last month our Mobile Visual Networking Index (VNI) Update reported that global mobile data traffic is growing even faster than previously forecasted and will increase 18-fold over the next five years.
So by this year’s Mobile World Congress in Barcelona in February, the ‘top of mind’ for network operators, government officials and device manufacturers was the dramatic accelerating impact that mobile data consumption will have on Internet access, networks and users.
When we launched the mobile VNI report on February 14, a panel of industry, academia and government experts glimpsed into the future of mobile broadband and related policy issues, with three key takeaways:
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Tags: barcelona, cloud, fiber, global cloud index, heterogenous networks, mobile, mobile world congress, off-loading, policy, regulations, small cells, vni, wireless, wireline