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Small Cells Are Big For Business

Closing the big deal.  Calming an irate customer.  Clarifying instructions given in an email.  Voice has long been the killer app for business.  As the world goes mobile, smartphones are becoming a key way for business people to stay connected, not just when they are out of the office, but an important means of voice communication in the office.  Like consumers, many business users are cutting the cord and using their mobile device, instead of their desk phone, to make and receive voice calls.  A recent Cisco study of mobile users reveals that 50 percent of knowledge workers use their mobile phone at least one-quarter of the time to make calls in the office, instead of reaching for a desk phone.  And, 35 percent of knowledge workers equally choose between a mobile and desk device when placing a call.  We expect this mobile displacement of the traditional desk phone to grow as employees increasingly bring their own mobile devices to work and use them for conducting business.

Mobile cellular networks were built to cover large outdoor and semi-outdoor areas.  They were never built to penetrate the steel, glass and concrete of modern buildings.  While there may be some coverage near the windows, the signal strength rapidly degrades as you head towards the center of the building.  This is only going to get worse as new building materials, such as blast resistant glass, make it even harder for signals from the macrocell network to adequately cover the place of work.  Our research found that one-third of all business users receive only 1 to 3 bars of signal strength at their place of work.  And, 10 percent of business people obtain very poor quality mobile service (1 to 2 bars).

The shift to mobile in the workplace should be Read More »

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