In the decade or so that Wi-Fi has existed, most technologists and mobile industry executives viewed it as the “poor cousin” to licensed mobile communications. Now mobile operators around the world are asking how they can effectively use Wi-Fi to help them cope with the huge surge in mobile data traffic and to meet customer needs and expectations. In addition, they are all eager to understand how they can make money from Wi-Fi and to make the business case to justify investments in deploying Wi-Fi networks.
As many leading SPs are now discovering building a Wi-Fi network creates not only significant business value, but creates a virtuous circle that leads to ever-increasing sources of new Wi-Fi value. As the Wi-Fi Monetization Virtuous Circle outlined below shows, the reinforcing network and scale effects of Wi-Fi investments not only deliver unique business benefits at each of the levels, but also establish a valuable platform to exploit additional monetization opportunities at the next level.
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Tags: business models, Cisco, Cisco Consulting Services, mobile, mobile data, mobile devices, mobile networks, mobile operators, monetization, service providers, wi-fi
Wi-Fi networks seem to now be everywhere. Once primarily confined to the home or office, we now expect Wi-Fi access in coffee shops, hotels, airports, stores and even in sport stadiums. Not only are these Wi-Fi networks providing valuable Internet access to appreciative mobile users, they are collecting massive amounts of useful information. Innovative businesses and operators are now learning how to unlock this valuable information to turn Wi-Fi networks into key enablers of business value. We have identified eight technical characteristics of Wi-Fi networks that can help to deliver real value to the bottom-line:
1. Recognizes All Wi-Fi Enabled Devices
Recent research by Cisco IBSG shows that consumers have an average of 2.6 mobile devices, most of which are now Wi-Fi enabled. These devices are constantly signaling of their existence to Wi-Fi networks. As a result, Wi-Fi access points are constantly collecting information on these devices and the movements of their owners without users having to authenticate on the network. This means that venues are collecting information on a large number of people at an – effectively anyone who enters with a Wi-Fi activated mobile device in his pocket. However, this does not raise personal privacy issues because only the MAC address of the device is collected and the information is aggregated across all users.
2. Hyper-Sensitive Location Read More »
Tags: Big Data, Cisco, data analytics, IBSG, mobile, mobile data, mobile devices, mobile networks, monetization, Service Provider, wi-fi
The insatiable demand for smartphones, tablets, and other connected devices is generating staggering amounts of mobile data and placing a crushing burden on networks. One barometer is the recently released Cisco Visual Networking Index (VNI), which predicts that global mobile data traffic will increase 13-fold from 2012 to 2017, reaching 11.2 exabytes per month. The study also predicted that two-thirds of all mobile traffic will be video by 2015, and an additional 20 percent of this traffic will be devoted to both the mobile web and mobile data.
In parallel, we are witnessing a “perfect storm” in both Wi-Fi availability and customer acceptance that is resulting in a worldwide rise in the popularity of Wi-Fi. Consumers can now readily use their numerous Wi-Fi enabled devices in their homes, offices and increasingly in many of the other places where they spend their lives. Mobile users are actively searching out Wi-Fi connectivity as a cost-effective and adequate substitute or complement to mobile access to the Internet.
Based on this Wi-Fi “perfect storm” and the explosion of mobile data traffic traversing their networks, Service Providers realize that they now need to pay attention to Wi-Fi. In our conversations with SPs around the world they now recognize that that Wi-Fi is more than just data-off load and needs to be Read More »
Tags: business models, Cisco, data off-loading, IBSG, mobile, mobile data, mobile devices, mobile networks, mobile operators, monetization, Service Provider, wi-fi
For much of Wi-Fi’s history, technologists and mobile industry executives viewed it as the “poor cousin” to licensed mobile communications. Today, all that is changing with the explosive demand for mobile data, the proliferation of new and powerful devices, and shifts in customer behavior and usage. Increasingly, Wi-Fi is seen by technologists and consumers alike as a partner to licensed mobile, enabling expanded wireless access.
Based on research and engagements with leading operators throughout the globe, the Cisco® Internet Business Solutions Group has identified six important trends that we believe are redefining this new world of Wi-Fi:
1. Predominance of Wi-Fi for Wireless Access Read More »
Tags: business models, Cisco, data analytics, IBSG, mobile, mobile data, mobile devices, mobile networks, mobile operators, monetization, service providers, wi-fi
The insatiable demand for smartphones, tablets, and other connected devices is generating staggering amounts of mobile data. The much-quoted Cisco Visual Networking Index (VNI) predicts that global mobile data traffic will increase 18-fold from 2011 to 2016, reaching 10.8 exabytes per month. In tandem, the use of Wi-Fi for Internet access is exploding as more mobile devices are Wi-Fi enabled, the number of public hotspots expands, and user acceptance grows. Until recently most technologists and mobile industry executives viewed it as the “poor cousin” to licensed mobile communications. And they most certainly never considered a role for Wi-Fi in mobile networks or their business. The explosion of mobile data traffic has changed all of that. Most mobile operators now realize that offloading data traffic to Wi-Fi can, and should, play a significant role in reducing clogged networks and the number of unhappy customers.
Mobile operators understand that off-loading data traffic to cheaper Wi-Fi defers significant capital expenditures for further build-out of the licensed network. Operators around the world however, are asking if there is more to Wi-Fi than just data offload? Can they actually make money from Wi-Fi by turning the cost of doing business into profitable business models? Read More »
Tags: business models, Cisco, data off-loading, IBSG, mobile, mobile data, mobile devices, mobile networks, mobile operators, monetization, service providers, wi-fi