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Cisco MOVEs the Mobile Internet

As we gather in Barcelona for this year’s Mobile World Congress, I am excited about the announcement of our new strategic framework for Cisco’s Service Provider mobility solutions.

We’re calling this framework “MOVE,” which stands for Monetization, Optimization, and Videoscape Experience, and it expresses our plan to design and deliver network solutions that will help mobile operators succeed and profit in this rapidly changing environment.

As we heard in the recent Cisco Mobile VNI Forecast, mobile users are driving huge increases in mobile Internet traffic, with the majority of that traffic being mobile video, with its high bandwidth and QoS demands.

To manage this tidal wave of video traffic, mobile operators face a three-fold challenge: they must monetize their networks by developing new services and business models; they must optimize their networks to ensure reliable service delivery at low cost; and they must differentiate and personalize their video services to satisfy every-growing consumer expectations.

With MOVE, we introduce three new solutions to help mobile operators meet these challenges:
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Cisco at Mobile World Congress 2011 – Bigger and Better

Cisco at Mobile World Congress 2011

It’s that time of year again, and though this will be my 5th Mobile World Congress, I’m very excited to be returning to Barcelona.  I think this show will be the biggest in the GSMA’s history, and I know, from Cisco’s perspective, this will not only be our biggest, but also our best MWC.

For those of you who will also be attending MWC, I want to take a few moments to let you know what you’ll find at the Cisco booth.  And for those of you not attending, I want to give you some information and links to help you feel like you’re right there with us.

First, we have a full line-up of impressive speakers, including our Chairman and CEO, John Chambers.

And in the booth, we’ll showcase our comprehensive next-generation mobile network and demonstrate how our solutions can help operators capitalize on today’s opportunities while more effectively addressing network challenges.

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The Intelligent Mobile IP Network: The Engine for Profitability

Contributed by Ash Dahod, Cisco SVP/GM of the Mobile Internet Technology Group

Mobile communications are expanding rapidly, and this is changing the way we all work, live and entertain. We are now truly able to stay connected virtually anywhere, anytime. The market and its associated technological advancements are moving very quickly and this was even more apparent as I met with customers, partners and colleagues at 4G World in Chicago.

We are all aware of the Mobile Internet tidal wave that is upon us and a lot of the talk at the show was how we can prepare for this next wave of technical advancements.  Additionally, what was on most of our minds was how we can do this profitably.

I had the opportunity to speak at the conference and shared some thoughts on how the right network with the right combination of performance and intelligence will drive mobile operator profitability.

In the simplest form, we have to change the way we are looking at the market from a technical and business point of view.

We need to look at profitability and the ways we will address revenue and expense. Intelligence will be central to our new business models, new revenue streams and the efficiency of the network. From this perspective, we see that we need to increase the investment in network intelligence.

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Intelligence for Monetization and Optimization: In-Line Services on the Cisco ASR 5000

As is often discussed, mobile data and demand for high-bandwidth mobile applications is exploding.  Additionally, the business and technical landscape is changing dramatically -- expanding competition, shift in revenue streams, next gen broadband technology deployments, move to all-IP architecture.   These forces require mobile operators to build networks in new, “smarter” ways in order to address profitability.

This topic was addressed by Ash Dahod, Cisco SVP/GM of the Mobile Internet Technology Group, at 4G World -- check out this video.

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Telenor Norway Deploys LTE with the Cisco ASR 5000

The rapid proliferation of smartphones and the growing popularity of advanced mobile applications is well documented and often discussed and debated.  Central to this is how mobile service providers are responding to this change in service types and addressing the rising expectations of mobile users.

Our daily interaction with the internet and its ability to inform and entertain has colored our expectations.  Now as we “go mobile” with the internet, we bring along our fixed line expectations.  We expect high throughput, high reliability, and high quality, no matter the application, no matter the access, no matter the location.  Considering we’re now talking about high-bandwidth applications like music streaming, video, and web conferencing, as opposed to voice calls and text messaging, this is no small challenge for a mobile operator.

In order to provide these types of services quickly and reliably across a widely dispersed geography, operators like Telenor Norway are evolving their networks to 4G IP infrastructures.  Cisco, as the recognized leader in IP, provides a comprehensive IP next-generation mobile network architecture that enables operators to build a high performance, highly intelligent 4G network with end-to-end security, reliability and tremendous flexibility.

Such a network enables today’s smartphones and advanced applications and allows operators to personalize the customer experience, deliver high-quality multimedia applications, explore new business models and develop innovative new mobile services.

At the heart of this network is the Cisco ASR 5000 mobile multimedia core.  The ASR 5000 is a purpose-built platform featuring a distributed architecture, high-performance, high capacity, and high availability, combined with subscriber and network intelligence. Read More »

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