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Unlocking the Business Value in Wi-Fi Networks

Wi-Fi networks seem to now be everywhere.  Once primarily confined to the home or office, we now expect Wi-Fi access in coffee shops, hotels, airports, stores and even in sport stadiums.  Not only are these Wi-Fi networks providing valuable Internet access to appreciative mobile users, they are collecting massive amounts of useful information.  Innovative businesses and operators are now learning how to unlock this valuable information to turn Wi-Fi networks into key enablers of business value.  We have identified eight technical characteristics of Wi-Fi networks that can help to deliver real value to the bottom-line:

 1.     Recognizes All Wi-Fi Enabled Devices

Recent research by Cisco IBSG shows that consumers have an average of 2.6 mobile devices, most of which are now Wi-Fi enabled.  These devices are constantly signaling of their existence to Wi-Fi networks.  As a result, Wi-Fi access points are constantly collecting information on these devices and the movements of their owners without users having to authenticate on the network.  This means that venues are collecting information on a large number of people at an – effectively anyone who enters with a Wi-Fi activated mobile device in his pocket.  However, this does not raise personal privacy issues because only the MAC address of the device is collected and the information is aggregated across all users.

2.     Hyper-Sensitive Location Read More »

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The Path to Wi-Fi Profitability

The insatiable demand for smartphones, tablets, and other connected devices is generating staggering amounts of mobile data and placing a crushing burden on networks. One barometer is the recently released Cisco Visual Networking Index (VNI), which predicts that global mobile data traffic will increase 13-fold from 2012 to 2017, reaching 11.2 exabytes per month. The study also predicted that two-thirds of all mobile traffic will be video by 2015, and an additional 20 percent of this traffic will be devoted to both the mobile web and mobile data.

In parallel, we are witnessing a “perfect storm” in both Wi-Fi availability and customer acceptance that is resulting in a worldwide rise in the popularity of Wi-Fi. Consumers can now readily use their numerous Wi-Fi enabled devices in their homes, offices and increasingly in many of the other places where they spend their lives. Mobile users are actively searching out Wi-Fi connectivity as a cost-effective and adequate substitute or complement to mobile access to the Internet.

Based on this Wi-Fi “perfect storm” and the explosion of mobile data traffic traversing their networks, Service Providers realize that they now need to pay attention to Wi-Fi. In our conversations with SPs around the world they now recognize that that Wi-Fi is more than just data-off load and needs to be Read More »

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Finding the Right Collaboration Tools for the Right Roles

March 29, 2013 at 9:21 am PST

I collaborate, you collaborate, we all collaborate. An organizational chart may show hierarchy, but it doesn’t represent how people actually interact within – and beyond– an organization. Our roles don’t affect whether we collaborate, but do influence our needs, priorities, and the devices we use.

There’s a clear advantage to technology that empowers people to engage and creates a consistent user experience so that the interaction essentially the same – anywhere, on any device. Just as our roles differ, so do our collaboration priorities and device needs. But we don’t work only with others in our own role. We need to collaborate with people across the spectrum within an organization.

I use three or more devices to collaborate in a single workday. Frankly, you shouldn’t care. Before you and I talk, we shouldn’t need to take a mutual device inventory to figure out how to connect. If I don’t have to focus on what I’m doing to interact with you, I can focus on the conversation and the whole reason we’re connecting.

We’ve outlined five user personas to illustrate how collaboration technology can best serve the needs of people in different roles. Click through on a persona to get more information and to see the use cases that support their needs. Read More »

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Expanding Mobility with Community Wi-Fi: 40% of Consumers Regularly Connect to the Internet in a Friend’s Home

English poet John Donne said, “No man is an island, entire of itself.” The same could be said for a man’s — or woman’s — home network, which today is no longer his or hers alone. Friends and family increasingly expect to be able to connect their growing number of mobile devices to the Internet when they are at someone else’s home. In response, service providers (SPs) are creating Wi-Fi communities to enable users to connect safely and seamlessly to SPs’ Wi-Fi networks from other customers’ locations. Not only do SPs understand that there is pent-up customer demand for this sort of “community Wi-Fi” — they also realize that this model makes good business sense. This sort of service will enable them to expand the size of their Wi-Fi network quickly, differentiate their broadband offerings, acquire new customers, and manage customer churn.

Many SPs are now trying to understand how they can create a community Wi-Fi network among their broadband customers and reap new business benefits. However, there has been very little information available on customer behaviors to help SPs design a winning program and build the business case for further investment. To learn more, the Cisco Internet Business Solutions Group (IBSG) conducted a survey of 1,060 Canadian mobile users to understand their needs and behaviors, their Read More »

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Wi-Fi: From ‘Poor Cousin’ to Preferred Partner

For much of Wi-Fi’s history, technologists and mobile industry executives viewed it as the “poor cousin” to licensed mobile communications. Today, all that is changing with the explosive demand for mobile data, the proliferation of new and powerful devices, and shifts in customer behavior and usage.  Increasingly, Wi-Fi is seen by technologists and consumers alike as a partner to licensed mobile, enabling expanded wireless access.

Based on research and engagements with leading operators throughout the globe, the Cisco® Internet Business Solutions Group has identified six important trends that we believe are redefining this new world of Wi-Fi:

 1.     Predominance of Wi-Fi for Wireless Access Read More »

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