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Wi-Fi: From ‘Poor Cousin’ to Preferred Partner

For much of Wi-Fi’s history, technologists and mobile industry executives viewed it as the “poor cousin” to licensed mobile communications. Today, all that is changing with the explosive demand for mobile data, the proliferation of new and powerful devices, and shifts in customer behavior and usage.  Increasingly, Wi-Fi is seen by technologists and consumers alike as a partner to licensed mobile, enabling expanded wireless access.

Based on research and engagements with leading operators throughout the globe, the Cisco® Internet Business Solutions Group has identified six important trends that we believe are redefining this new world of Wi-Fi:

 1.     Predominance of Wi-Fi for Wireless Access Read More »

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Big Data in Retailing: Follow the Money!

March 4, 2013 at 9:18 am PST

Retailers looking at the Big Data opportunity may well find themselves with an array of choices: the opportunities seem so vast, where does one begin?

Well, a pragmatic way forward is to focus on some pragmatic possibilities and then “follow the money”!

In examining the Big Data opportunity for retailers, Cisco IBSG has identified three key areas where we believe value can be generated through Big Data analytics – and we have put together a framework for assessing and comparing the financial impact of options within these areas.

As outlined in our previous report, “Surfing the Data Deluge: How Retailers Can Turn Big Data into Big Profits,” three areas – video, social and mobile data –promise unprecedented insights into what consumers want or need, at the earliest stages of interest, and will drive the Big Data thrust in retail over the next few years. These three essentials not only represent a major stream of incoming data, but also provide an outbound mechanism to communicate with customers on a more personalized basis. In other words, they are both a source of Big Data analytics and a way of implementing Big Data insights!
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The Day I Lost My Mobile with Sensitive Corporate Data

November 26, 2012 at 8:18 am PST

It was a dark, cold, and scary night when I returned from dinner with friends and noticed that my mobile phone was missing. It had corporate sensitive data such as emails, calendar events, and documents, as well as personal data (including pictures, videos and other documents). Well, let me be honest with you, I didn’t really lose my phone. However, many cell phones, tablets, and other gadgets are lost or stolen on a daily basis. The problem of stolen mobile devices is huge. According to a report from the Federal Communications Commission (FCC) earlier this year, about 40 percent of robberies in Washington, D.C., New York, and other major cities now involve mobile devices. The FCC has teamed up with the nation’s top wireless carriers, including AT&T, Verizon, T-Mobile, and Sprint, to develop a database of stolen mobile devices.

Allowing employees to access corporate email, critical business applications and data makes workers more productive and effective. Finding just the right balance when allowing easy access to the applications that users need to be more productive, while maintaining the integrity and security of enterprise resources, will give your organization a competitive advantage.

Stolen and lost devices are among the many challenges of mobile device security.

Read More »

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Consumer Spending Priorities: Translating Consumers’ Broadband Addiction into Mobile Data Spending

By Gaetano Pellegrino, Senior Manager, IBSG Service Provider (Western Europe)

According to new research from the Cisco Internet Business Solutions Group (IBSG), fixed broadband Internet access is the highest priority service in consumers’ entertainment and communication portfolio. Despite the advent of smartphones, they view mobile data as more expendable.

Cisco IBSG regularly tracks such issues in its Connected Life Market Watch research platform. In the fall 2011 edition, it surveyed some 3,900 broadband consumers in North America (including Canada) and France, Germany, Italy, and the United Kingdom.

Consumers Love Their Smartphones—but Rely on Fixed Access

According to Read More »

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Making Money from Wi-Fi

The insatiable demand for smartphones, tablets, and other connected devices is generating staggering amounts of mobile data. The much-quoted Cisco Visual Networking Index (VNI) predicts that global mobile data traffic will increase 18-fold from 2011 to 2016, reaching 10.8 exabytes per month.   In tandem, the use of Wi-Fi for Internet access is exploding as more mobile devices are Wi-Fi enabled, the number of public hotspots expands, and user acceptance grows. Until recently most technologists and mobile industry executives viewed it as the “poor cousin” to licensed mobile communications.  And they most certainly never considered a role for Wi-Fi in mobile networks or their business.  The explosion of mobile data traffic has changed all of that.  Most mobile operators now realize that offloading data traffic to Wi-Fi can, and should, play a significant role in reducing clogged networks and the number of unhappy customers.

Mobile operators understand that off-loading data traffic to cheaper Wi-Fi defers significant capital expenditures for further build-out of the licensed network.  Operators around the world however, are asking if there is more to Wi-Fi than just data offload? Can they actually make money from Wi-Fi by turning the cost of doing business into profitable business models?  Read More »

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