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How Are You Weathering Industry Storms? Five Ways To Help SPs Turn Disruption into Transformation

Service providers (SPs) have been wracked by wave after wave of disruption, creating new winners and losers on every front. Traditional carriers continue to look for ways to make up for lost voice revenues; over-the-top (OTT) players have redefined the ways video is delivered and consumed; exponential growth in mobile data traffic devours network capacity without creating comparable revenue; and new cloud services are transforming IT consumption and challenging old operating models. The industry is changing with whiplash speed—leaving service providers scrambling to get ahead of the next wave.

For years, the Cisco Internet Business Solutions Group has engaged with global and regional service providers to help them navigate and seize the opportunities afforded by industry disruptions. Now, as part of Cisco Consulting Services (CCS), we have identified key industry areas where SPs have transformative opportunities for new services, operations, and business models.

Five Areas of Opportunity for SP Growth and Transformation

Based on Cisco’s own market sensing of trends, tracking of customer behaviors and industry inflection points, and strategy engagements with leading SPs around the world, Cisco Consulting Services has developed unique expertise to help SPs address their challenges and capitalize on opportunities. We are specifically focused on transformative engagements with SPs in five key areas—helping them identify and address the strategic questions they need to answer to be successful: Read More »

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Unlocking the Business Value in Wi-Fi Networks

Wi-Fi networks seem to now be everywhere.  Once primarily confined to the home or office, we now expect Wi-Fi access in coffee shops, hotels, airports, stores and even in sport stadiums.  Not only are these Wi-Fi networks providing valuable Internet access to appreciative mobile users, they are collecting massive amounts of useful information.  Innovative businesses and operators are now learning how to unlock this valuable information to turn Wi-Fi networks into key enablers of business value.  We have identified eight technical characteristics of Wi-Fi networks that can help to deliver real value to the bottom-line:

 1.     Recognizes All Wi-Fi Enabled Devices

Recent research by Cisco IBSG shows that consumers have an average of 2.6 mobile devices, most of which are now Wi-Fi enabled.  These devices are constantly signaling of their existence to Wi-Fi networks.  As a result, Wi-Fi access points are constantly collecting information on these devices and the movements of their owners without users having to authenticate on the network.  This means that venues are collecting information on a large number of people at an – effectively anyone who enters with a Wi-Fi activated mobile device in his pocket.  However, this does not raise personal privacy issues because only the MAC address of the device is collected and the information is aggregated across all users.

2.     Hyper-Sensitive Location Read More »

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The Path to Wi-Fi Profitability

The insatiable demand for smartphones, tablets, and other connected devices is generating staggering amounts of mobile data and placing a crushing burden on networks. One barometer is the recently released Cisco Visual Networking Index (VNI), which predicts that global mobile data traffic will increase 13-fold from 2012 to 2017, reaching 11.2 exabytes per month. The study also predicted that two-thirds of all mobile traffic will be video by 2015, and an additional 20 percent of this traffic will be devoted to both the mobile web and mobile data.

In parallel, we are witnessing a “perfect storm” in both Wi-Fi availability and customer acceptance that is resulting in a worldwide rise in the popularity of Wi-Fi. Consumers can now readily use their numerous Wi-Fi enabled devices in their homes, offices and increasingly in many of the other places where they spend their lives. Mobile users are actively searching out Wi-Fi connectivity as a cost-effective and adequate substitute or complement to mobile access to the Internet.

Based on this Wi-Fi “perfect storm” and the explosion of mobile data traffic traversing their networks, Service Providers realize that they now need to pay attention to Wi-Fi. In our conversations with SPs around the world they now recognize that that Wi-Fi is more than just data-off load and needs to be Read More »

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Mobile Data Traffic Is Exploding—but Who Is Profiting? How Mobile Service Providers Can Monetize Mobile Data

By Marc Latouche, Vertical Manager, IBSG Service Provider

The Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast Update projects a 13-fold increase in global mobile data traffic between 2012 and 2017 — two thirds of it video. To move all that data traffic with speed and quality, mobile network connection speeds will increase sevenfold by 2017. Clearly, mobile data services are becoming increasingly important. The question is, who will capture the revenue associated with all this activity? While mobile service providers (SPs) invest in building and maintaining the infrastructure to carry this burgeoning mobile traffic, over-the-top (OTT) content providers are benefiting from that new capacity, enabled and financed by mobile SPs.

Where are the revenue growth opportunities for service providers in this fast-changing mobile data landscape? Are there opportunities for mobile network operators to partner with OTTs, or to provide services that can extract greater value from the network? Read More »

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Bringing Licensed and Unlicensed Small Cells Together

The mobile market will be vastly different 10 years from today. We will see two and a half billion more people connected to the internet, but also 50 billion more devices. Those devices are going to have a totally different consumption profile compared with the smartphone or dongle user that we have today. We will have a mobile market with mobile internet which has got to have flexibility in terms of how it supports the massive number of devices, signaling events, and bandwidth that will occur in the future.

To manage this exponential growth in mobile data, effective small cell networks need to take advantage of both licensed and unlicensed spectrum. Small cells help operators increase coverage, capacity, and services, effectively and have already proven to be vital element in mobile networks.  To better integrate licensed and unlicensed small cells, we have identified 5 fundamentals that are important to remember: Read More »

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