Wi-Fi networks seem to now be everywhere. Once primarily confined to the home or office, we now expect Wi-Fi access in coffee shops, hotels, airports, stores and even in sport stadiums. Not only are these Wi-Fi networks providing valuable Internet access to appreciative mobile users, they are collecting massive amounts of useful information. Innovative businesses and operators are now learning how to unlock this valuable information to turn Wi-Fi networks into key enablers of business value. We have identified eight technical characteristics of Wi-Fi networks that can help to deliver real value to the bottom-line:
1. Recognizes All Wi-Fi Enabled Devices
Recent research by Cisco IBSG shows that consumers have an average of 2.6 mobile devices, most of which are now Wi-Fi enabled. These devices are constantly signaling of their existence to Wi-Fi networks. As a result, Wi-Fi access points are constantly collecting information on these devices and the movements of their owners without users having to authenticate on the network. This means that venues are collecting information on a large number of people at an – effectively anyone who enters with a Wi-Fi activated mobile device in his pocket. However, this does not raise personal privacy issues because only the MAC address of the device is collected and the information is aggregated across all users.
2. Hyper-Sensitive Location Read More »
Tags: Big Data, Cisco, data analytics, IBSG, mobile, mobile data, mobile devices, mobile networks, monetization, Service Provider, wi-fi
The insatiable demand for smartphones, tablets, and other connected devices is generating staggering amounts of mobile data and placing a crushing burden on networks. One barometer is the recently released Cisco Visual Networking Index (VNI), which predicts that global mobile data traffic will increase 13-fold from 2012 to 2017, reaching 11.2 exabytes per month. The study also predicted that two-thirds of all mobile traffic will be video by 2015, and an additional 20 percent of this traffic will be devoted to both the mobile web and mobile data.
In parallel, we are witnessing a “perfect storm” in both Wi-Fi availability and customer acceptance that is resulting in a worldwide rise in the popularity of Wi-Fi. Consumers can now readily use their numerous Wi-Fi enabled devices in their homes, offices and increasingly in many of the other places where they spend their lives. Mobile users are actively searching out Wi-Fi connectivity as a cost-effective and adequate substitute or complement to mobile access to the Internet.
Based on this Wi-Fi “perfect storm” and the explosion of mobile data traffic traversing their networks, Service Providers realize that they now need to pay attention to Wi-Fi. In our conversations with SPs around the world they now recognize that that Wi-Fi is more than just data-off load and needs to be Read More »
Tags: business models, Cisco, data off-loading, IBSG, mobile, mobile data, mobile devices, mobile networks, mobile operators, monetization, Service Provider, wi-fi
By Marc Latouche, Vertical Manager, IBSG Service Provider
The Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast Update projects a 13-fold increase in global mobile data traffic between 2012 and 2017 — two thirds of it video. To move all that data traffic with speed and quality, mobile network connection speeds will increase sevenfold by 2017. Clearly, mobile data services are becoming increasingly important. The question is, who will capture the revenue associated with all this activity? While mobile service providers (SPs) invest in building and maintaining the infrastructure to carry this burgeoning mobile traffic, over-the-top (OTT) content providers are benefiting from that new capacity, enabled and financed by mobile SPs.
Where are the revenue growth opportunities for service providers in this fast-changing mobile data landscape? Are there opportunities for mobile network operators to partner with OTTs, or to provide services that can extract greater value from the network? Read More »
Tags: Cisco, Cisco Visual Networking Index, Content Delivery, content providers, html5, IBSG, Internet Business Solutions Group, mobile data, monetization, ott, over-the-top, Service Provider, SP, value-added services, vni
The mobile market will be vastly different 10 years from today. We will see two and a half billion more people connected to the internet, but also 50 billion more devices. Those devices are going to have a totally different consumption profile compared with the smartphone or dongle user that we have today. We will have a mobile market with mobile internet which has got to have flexibility in terms of how it supports the massive number of devices, signaling events, and bandwidth that will occur in the future.
To manage this exponential growth in mobile data, effective small cell networks need to take advantage of both licensed and unlicensed spectrum. Small cells help operators increase coverage, capacity, and services, effectively and have already proven to be vital element in mobile networks. To better integrate licensed and unlicensed small cells, we have identified 5 fundamentals that are important to remember: Read More »
Tags: analytics, architecture, big thinkers in small cells, device, Enterprise, HetNet, mobile data, mobility, Service Provider, small cells, Small Cells Big Thinkers, SON
No one could have imagined the fundamental impact the Internet would have on both society and the economy—changing our lives forever. The Internet has already transformed the way we work, live, play, and learn. And, this is only the beginning.
The extraordinary growth and transformation of the Internet is unprecedented, but what does the future of technology hold, and where is the Internet heading? Business executives, technologists, and policymakers are not only asking these questions—they also are looking for a map of the future that will help them assess changes in the Internet, and possible out-comes and implications of those changes for business, national policy, and regulation.
Recent research by Cisco IBSG has identified 10 major technology trends that we believe are shaping the direction of the Internet today and, most certainly, will change its direction in the future.
- A World Gone Mobile Read More »
Tags: Big Data, Cisco, devices, government policy, IBSG, ICT industry, internet, Internet of Everything, mobile, mobile data, Networks, ott, Service Provider, technology trends