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Who wins when the Games go digital?

February 23, 2012 at 9:06 am PST

The London 2012 Olympic and Paralympic Games are widely predicted to rapidly increase the adoption of digital services. It is set to be the most connected Games of all time, with record-breaking volumes of digital content being created, broadcast, and then shared via all kinds of networks and media.

The BBC alone will deliver 2,000 hours of live sport and create the equivalent of six months’ worth of coverage for its on-demand iPlayer service. One billion smart devices are expected to connect to the action and, with most people now having camera phones, the volumes of data they will generate is unprecedented. Attendees will engage with the Games in new ways, and people will be able to watch them on the greatest ever choice of channels and devices.

So who are the winners? Spectators will have an amazing time, and be able to share the experience with their friends. At work, there’s likely to be a lot of catching up with the action on PCs and smartphones, while businesses near the venues are sure to prosper. For content providers, it’s a chance to drive innovation by packaging content in new ways, and all the service providers will be delivering unprecedented network performance. Read More »

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