Mobile video is exploding at a rate unimagined only a few short years ago. Whereas the quick YouTube clip had been a satisfying enough diversion, consumers armed with next-generation devices now demand the latest bandwidth-busting, 2-gigabyte Hollywood opus. The end user wants it on his iPad, and he wants it now.
For the industry at large, this creates no shortage of challenges. According to the Cisco Visual Networking Index, by 2016, 71 percent of global mobile data traffic will be video, placing a heavy burden on the network. But along this next frontier of mobile video there are also unprecedented and exciting opportunities.
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Tags: analytics, business, Cisco, cloud, collaboration, data, digital entertainment, equipment manufacturers, IBSG, media companies, mobile, mobile cloud, models, monetization, network, rich media, Service Provider, service providers, video, visual networking index, web, wi-fi
In the opening of John Chamber’s keynote at Mobile World Congress in Barcelona, he stated that “Cloud and Mobile will change the service provider industry” and that there will be 7.2 billion mobile devices by the year 2015. You’ll agree that with the explosion of end-devices out there combined with the need to access anything, anytime, anywhere, a mobility strategy can cut across the entire portfolio for a service provider.
Increasingly I’m having conversations with mobile operators on how Cisco can help with:
- User presence and customized delivery,
- Monetization and migration of existing offerings to cloud,
- Bundling of multiple services,
- Handling a variety of endpoints, and
- Ensuring pervasive security.
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Tags: Business Solutions, Cisco, cloud, cloudverse, mobile cloud, mobile world congress, monetization, Scalability, Service Provider
Mobile World Congress (MWC) 2012 is now less than two months away and the mobile industry is shifting into high gear! From now until the booths come down and the Fira Barcelona goes silent, it’s full speed ahead.
No one is more excited about Cisco’s mobility story—and our presence at MWC 2012—than Chairman and CEO John Chambers. As he often says, “mobility is the killer app” and the biggest of all the Read More »
Tags: Cisco, john chambers, mobile cloud, mobile world congress, mobility, Service Provider
It’s that time of year again, and though this will be my 5th Mobile World Congress, I’m very excited to be returning to Barcelona. I think this show will be the biggest in the GSMA’s history, and I know, from Cisco’s perspective, this will not only be our biggest, but also our best MWC.
For those of you who will also be attending MWC, I want to take a few moments to let you know what you’ll find at the Cisco booth. And for those of you not attending, I want to give you some information and links to help you feel like you’re right there with us.
First, we have a full line-up of impressive speakers, including our Chairman and CEO, John Chambers.
And in the booth, we’ll showcase our comprehensive next-generation mobile network and demonstrate how our solutions can help operators capitalize on today’s opportunities while more effectively addressing network challenges.
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Tags: mobile cloud, mobile internet, mobile video, mobile world congress, mwc, Service Provider