With organizations all over the world striving to make lasting connections with both their workforce and customers, mobile communications have fundamentally changed the way business works. And when you factor in the added influence of cloud computing, an exciting collision of technology -- known as the mobile cloud – has emerged as a major factor in significantly increasing the overall value of mobility.
Mobile-Cloud Accelerates the Pace of Change: Blog by Padmasree Warrior
Do you find yourself wondering what are the possibilities that mobile cloud brings to the business world and how can we use what we already know to realize them?
In part one of a riveting new blog series, Cisco Chief Technology & Strategy Officer Padmasree Warrior answers these questions and dives even deeper into the growth of mobile cloud and how businesses in any vertical stand to benefit.
The Growth of Mobile Cloud
The growth of mobile cloud will be a major force in shaping the business landscape and future tech decisions. Already, mobile cloud has been a huge factor in the momentum behind the progress of the Internet of Everything. The dissemination of “Big Data” across an exploding number of mobile devices (more than 10 billion mobile-ready devices in play by 2018) is just one example.
For a visual perspective and numbers-rich look at why the Internet of Everything has the potential to grow corporate profits by more than 20% by 2022, take a look at the Pace of Change SlideShare.
Cloud World Forum:Nick Earle, Senior Vice President of Worldwide Services Sales and Channels at Cisco will be giving a keynote at Cloud World Forum (London, UK) on June 17th at 16:30. His masterclass address will discuss how you can align your strategy and business for success using cloud.
[Podcast] Hybrid Cloud – Different Clouds for Different Needs - Fabio Gori, Director of Worldwide Cloud Marketing at Cisco provides answers to big questions: As cloud gives an opportunity to businesses to buy services externally – how is cloud impacting your customers? Do you see hybrid cloud as where the world is going? What benefits does it bring? And how does Cisco connect all of these clouds? Fabio also tells us everything about Intercloud and Cisco investment on it. Listen to the podcast.
As organizations seek ways to maintain real-time connections with their workforce and customers in an increasingly digital and mobile-centered world, the growth of mobile cloud will be a major force in shaping the business landscape and future tech decisions. This blog series will explore how the convergence of mobility and cloud will deliver unprecedented transformation for all organizations. This post will highlight the growth of mobile cloud and how any business in any vertical stands to benefit.
Mobile communications have fundamentally changed the way business works. At the same time, cloud computing has become the new way of delivering and charging for IT services and functionality. This collision of technology -- the “mobile cloud” – stands to significantly increase the overall value of mobility, as well as radically alter the way employees work and businesses operate.
In short, what we know about mobile cloud today can be summed up in three parts:
1. Mobile cloud is growing. A leading industry report estimates mobile cloud services will increase at a staggering pace from $500 million today to $4.4 billion in 2017, a scant three years away. It’s also important to note that hybrid cloud environments are a major force in mobile cloud growth. By connecting private and public clouds, organizations can deliver the mobile, collaborative and rich video cloud services that enable today’s new connected experiences.
2. Mobile cloud is the beginning of an evolution – and it’s being driven by cloud-based applications. Mobile cloud will change not only where employees can work, but this convergence of two technology tools will completely change the way business works. A key component of this is the growth of applications in the cloud, with personalized experiences delivered in real-time, everywhere and anywhere. According to a recent Cisco study, 96% of IT decision makers said that collaboration apps are primarily accessed on mobile by employees. This behavior also supports the prediction that the percentage of enterprise apps adapted for mobile will grow from 31% to 42% in the next year.
3. Mobile cloud is a significant part of moving the Internet of Everything (IoE) forward. As people, processes and things become connected and always on the go, more data will be communicated through mobile cloud. For example, Cisco VNI data predicts that mobile cloud traffic will grow 12-fold from 2013 to 2018, a compound annual growth rate of 64 percent.
With the frenzy that comes with new phone releases, the excitement that new app launches cause, and our increasing ability to establish connections with anyone virtually anywhere, it’s safe to say the Internet of Everything (IoE) is changing everything about our global network.
And while the Internet of Everything describes the connections that link people, places, process, data and things, the convergence of all of these elements is the source of its growth.
On their own, increased mobility, enhanced cloud and Fast IT are changing the business and IT landscape. A new model for IT that accounts for the convergence of these technologies is essential to accelerating the trajectory of the Internet of Everything to new heights.
Mobility has especially emerged as a key factor, with 25 billion devices estimated to be connected to the Internet by 2015. For this reason, tracking (and staying ahead of!) top mobility trends remains a priority for every organization. Read More »
A few years ago at Mobile World Congress (well more than a few, perhaps…), I was speaking with the CTO of a top tier Mobile Operator about a newly emerging technology called IMS. It seemed that every vendor was promising how IMS was going to change the world. This very wise CTO stated that he needs to see a tangible benefit or value from a new technology to be interested. “I will only buy a new technology if you can show me how it can (a) do something I cannot do today, or (b) improve the way I am doing something today. I will not buy technology for the sake of technology.” This simple axiom is a great lens to look through as one views all new technologies – and that is certainly the case for the current industry discussion around Virtualization – or more accurately from Cisco’s perspective on the topic, Virtualization and Orchestration.
But instead of joining in with the multitudes talking about the wonders of the technology, arguing around technical specs or nomenclature, the lesson from the CTO instead guides me to talk about what it can do for the service provider business.
By Henky Agusleo, Vertical Manager, and Neeraj Arora, Director, IBSG Service Provider
With nearly a billion smartphones and tablets in use today, the time is ripe for service providers (SPs) to invest in cloud-based Connected Life services for mobile devices. The Cisco® Internet Business Solutions Group (IBSG) projects a direct mobile cloud service opportunity of more than $60 billion worldwide by 2016. So far, the first-mover advantage has gone to over-the-top (OTT) players such as Google, and device makers such as Apple. However, service providers (SPs) are well positioned to capture significant revenue in the growing market for cloud-based mobile services. With the right investment and implementation strategies, they can more fully realize this crucial avenue for growth and cost savings.
Cisco IBSG sees consumers demanding mobile-cloud services that fall into four key categories:
Learn and Play: Gaming, video, information, productivity-enhancing services
Communicate: Video calls, social networking
Shop and Pay: Payments, healthcare, travel, location, context-based ads, mobile retail
Monitor and Control: Home automation, surveillance
Sevenfold Revenue Return on Investment
Despite the $60 billion opportunity, mobile operators have been slow to make the investment necessary to develop these cloud-based services. One reason for this lag could be concern about profit margins, which tend to be significantly lower than for traditional mobile services. A number of factors could explain the lower profit margins, including: Read More »