In the last MSE blog, Reddy Babu talked about the new Location Aware Guest Captive Portal powered by the Mobility Services Engine (MSE). The MSE was first introduced to provide location based information as a core service to the network, but has since built out a suite of location-based services that take the location-based data from the wireless network to the next level. These services are collectively known as the Cisco Connected Mobile Experiences (CMX) solution. As you read in Dr. Brendan O’Brien’s blog last week, we have been introducing more and more features to the CMX solution.
Today I will expand on one of these new features offered by the Connected Mobile Experiences solution: Browser Engage – which is our new network based location and context aware orchestration platform.
Browser Engage allows organizations to customize the web browsing experience for mobile users in their venue by offering various context-aware value added services. These services, such as indoor navigation and search, are available to the mobile user throughout their mobile web browsing experience. Browser Engage also helps organizations setup their content and serve them to the users based on device location. For example, an organization can deliver coupons or deals to mobile users based on their location within the venue—making the offerings much more relevant to the mobile end user. Imagine yourself in a mall and a deal shows up on your phone right around lunchtime that is valid at a food court right around the corner.
So, how does it work? Read More »
Tags: Cisco, connect, connected mobile experiences, context-aware, customer experience, guest experience, location, location based services, location-aware, location-based, mobile, mobile browser, mobility, network, technology, wi-fi, wifi, wireless