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Cisco’s Top 5 Mobile Customer Insights

This is the first blog in a series about Cisco’s B2B Mobile strategy.

My smartphone is always on. I have just one for home and work.  It’s a part of me. I’m connected anywhere I go.

Mobile devices have reset our digital expectations.  We now expect quick, mobile-friendly content from a device that knows our location and what we’re looking for.

We’ve seen visits to cisco.com via mobile devices rising.  We needed and wanted to understand if visitors were finding what they needed.  Was there a unique mobile need? In the spring of 2013 we began our strategy with asking and listening.

Through in-person interviews, TelePresence, and online surveys, our loyal customers and advocates shared their mobile habits and preferences.  Soon patterns began to emerge.

  1. Many customers (BDM and TDM) are using three devices (smartphone, tablet and laptop) to access Cisco.com information.  Smartphones throughout the day.  Tablets mainly in the morning and evening.  Laptops primarily during work hours. Read More »

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