As an informed mobile service provider, you know that the spread of mobile applications and growth of associated traffic will place unprecedented new demands on your network infrastructure. What you probably don’t know is the specific mobile application usage trends, or how those shifting traffic characteristics may impact specific parts of your network over time.

In fact, one of the biggest challenges for mobile service operators today is being able to proactively predict and plan for the evolving subscriber traffic patterns on their networks. Communication protocols and consumer applications are continually changing and operators must remain agile -- capable of quickly updating usage policy rules, as the need dictates.

Forward-looking network planning, operations and marketing leaders now demand actionable insights and detailed data that they can trust. Therefore, they now require an adaptable reporting tool that provides insightful reports, so they can maintain a superior quality of service within this changing environment.

Moreover, operator technical staff sometimes feel like they’re flying blind and need a real-time network intelligence-enabled view to help them troubleshoot events as they occur -- thereby ensuring optimal network performance for all subscribers, under all usage conditions.

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Tags: ASR 5000, mobile applications, mobile operator, mobility reporting, mobility unified reporting solution, Service Provider

One of those cliches that we ought to live by! Especially in the mobile space. You can never go wrong aligning your business strategy on the side of the mobile consumer. That is why Cisco spends copious amount of time, money, and effort in understanding the customer experience even though a lot of our revenue comes from selling infrastructure.

Consumers have taught us how they consume applications. Anytime, anywhere, on any device, with any service. So much so that they don’t even think whether the access network is from their provider or not, or in many instances whether the network is wired or wireless.Then why does the industry get hung up on whether it is HSPA or LTE or WiMAX or Wi-Fi? 3G or 4G? Let us embrace all these technologies as it is more about the apps and the experience; YouTube, Hulu, Flickr, social networking apps, WebEx, you name it. Cisco is projecting a 66 fold increase in mobile data traffic through 2013.

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Tags: mobile applications, mobile consumer, mobile internet, Service Provider, services