Last year, I wrote a series of editorials about how mobile data services — mobile agriculture and banking in particular — are becoming major economic drivers in developing economies. While these services can benefit all people in regions under-served by traditional infrastructure, women may benefit in particular.
More than ever, access to local telecommunications network infrastructure has become an important part of the way many of us live, work, play and learn — throughout our daily routines. Some of us take it for granted – we expect that the network will simply be there, when and where we need it.
Twenty-four hours a day, seven days a week. Without fail, it’s assumed to be omnipresent in our lives. By and large, that objective is purposefully reached, around the world. Truly, that’s an amazing accomplishment.
I looked back to my blog post on SXSW Interactive 2010. I wrote in 2010, SXSW Interactive attendance was up 40% from 2009. Well can imagine it’s up another 40% in 2011 -- I haven’t seen the latest statistics yet. Long lines dominated my first day attending panels at SXSW Interactive.
Also, the conference is much more spread out this year -- with interactive panels spread out in hotels and other venues across Austin. No matter how hard you try, it’s not easy to get to all the panels you want to see. When it come to media and entertainment -- SXSW Interactive has plenty of panels to offer about how digital and social media are changing experiences with content. The two trends I noticed right away for SXSW 2011 are:
1. Mobile applications seem to have the share of attention at interactive -- and many of them are focused on ‘getting together’ around interests -- nightlife events, food, photos, fashion.
2. Content creators are focused on extending their brands across digital platforms and in the real world -- this trend was highlighted by the term I kept hearing at the conference -- transmedia. You can follow the term on Twitter via the hash tag to learn more -- #transmedia.
While I was at the blogger lounge sucking up all the bandwidth I could get, Cisco colleague Jeff Marusak was out in the field taking notes. He attended some panels on how to mine social media for customer insights and we’ll share some takeaways from those panels in this post.
A few weeks ago, I was testing out something I heard from Ekaterina Walter (@ekaterina) of Intel, and in the process, accidentally crowdsourced my community to build a mobile app in 48 hours. According to Ekaterina, Facebook’s Newsfeed algorithm ignores YouTube videos embedded into a Facebook page update. In order to test this out, I grabbed the link to an interesting video that one of my fans shared on our wall. If you’re into math, networking or computer engineering, you’ll love it. Otherwise, you might not.
The rapid proliferation of smartphones and the growing popularity of advanced mobile applications is well documented and often discussed and debated. Central to this is how mobile service providers are responding to this change in service types and addressing the rising expectations of mobile users.
Our daily interaction with the internet and its ability to inform and entertain has colored our expectations. Now as we “go mobile” with the internet, we bring along our fixed line expectations. We expect high throughput, high reliability, and high quality, no matter the application, no matter the access, no matter the location. Considering we’re now talking about high-bandwidth applications like music streaming, video, and web conferencing, as opposed to voice calls and text messaging, this is no small challenge for a mobile operator.
In order to provide these types of services quickly and reliably across a widely dispersed geography, operators like Telenor Norway are evolving their networks to 4G IP infrastructures. Cisco, as the recognized leader in IP, provides a comprehensive IP next-generation mobile network architecture that enables operators to build a high performance, highly intelligent 4G network with end-to-end security, reliability and tremendous flexibility.
Such a network enables today’s smartphones and advanced applications and allows operators to personalize the customer experience, deliver high-quality multimedia applications, explore new business models and develop innovative new mobile services.
At the heart of this network is the Cisco ASR 5000 mobile multimedia core. The ASR 5000 is a purpose-built platform featuring a distributed architecture, high-performance, high capacity, and high availability, combined with subscriber and network intelligence. Read More »