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Cisco and Cox at CES: Evolving Second Screen TV with Next-Gen Mobile App

Today at CES in Las Vegas, Cox Communications took the wraps off of a slate of expansions to second screen TV today, during a private press reception at the Wynn Hotel. Working with Cisco, Cox evolved their video services platform to deliver more personalized video experiences, offering their customers more of what they enjoy.

While Cox customers have been able to watch 90 channels of live, linear TV on an iPad for more than a year now, this new app – powered by Cisco’s Videoscape Unity software and technology – expands the service to iPhones and iPods, adding significant improvements in navigation.

This builds on Cox’s “Trio Program Guide,” which Read More »

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Cisco Scores Three 2011 Event Marketer Technology Awards

I wanted to dedicate this blog post to sharing the best practices from three of Cisco’s social programs which were recently awarded the 2011 Event Marketer Technology Awards. Cisco Live and the Cisco Event Mobile Application were honored for their excellence with events integration and custom app creation, respectively, while the Global Sales Experience (GSX) campaign was noted for delivering content that was both educational and entertaining. In introducing you to the strategies implemented by each of these award-winning hybrid programs, I hope you find them interesting and useful to apply to your own social campaign, event, or mobile app!

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Cisco Global Events Wants to Know, Do You Game?

Day 1 at the Social Media Summit: Social Media Best Practices for Communicators conference has been a real learning experience. What’s really intrigued me about this year’s agenda and general buzz among conference attendees, is the amount of focus around mobile strategies. It’s interesting to watch how quickly the social media, the gamification, and the mobile technology landscapes are changing as smartphones continue to rise in popularity.

Today, there are 1.08 billion smartphones. In 2014, mobile internet usage will overtake desktop internet usage (more than 50% of all “local” searches are done from a mobile device today).*

In my opinion, it’s how we use smartphone and social media technology that will make a difference in the success of marketing in the future. It’s time to embrace mobile as a main vehicle in our social media and traditional marketing strategies. Here is an example of an innovative way to accomplish this initiative and connect more directly with customers, partners, and peers.

Our Global Events organization, with the great technology expertise of DoubleDutch , created a first of its kind hybrid mobile app called Cisco Events mobile app. As different Cisco proprietary and third-party activities take place, they are included in the mobile app. Participants only have to download the free app one time and can use it year-round.

And as part of the larger Cisco marketing communications best practices, the mobile app and social media efforts integrate into the overall program goals, traditional marketing channels, and centralized online websites or communities.

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