Jeff Zucker of NBC Universal coined the prescient expression “Trading analogue dollars for digital pennies” in 2008 to describe the huge gap that he was observing between the lucrative promises of online and digital advertising and the reality of the meager revenues that it was in fact producing. Could the same be true of the Internet of Things (IoT) revolution? Are we trading the hundreds of dollars that we are generating from mobile users for the pennies that providers get for connecting “things”?
Connecting the 50 billion projected devices, or things, to the Internet is the cornerstone of the Internet of Things. Given the challenges of remoteness, mobility and the cost of wiring up these devices, many of these connections will be made over mobile networks. In fact, Beecham Research estimates that the number of cellular machine-to-machine connections will grow to 1 billion by 2020, up from 172 million in 2013. It is no wonder that the mobile operators are salivating at the prospect of all this new revenue to be earned from connecting inanimate objects. This windfall is especially at a time when there traditional mobile business is under attack. Changes in voice usage and bundled minutes are causing voice revenues to decline and data revenues are under attack from Wi-Fi connections and over-the-top providers (see The Mobile Paradox). Read More »
Tags: internet of things, M2M, mobile, monetization, revenues
Cisco asks the industry to think aggressively and to accept risks when it comes to 5G planning.
I was fortunate to attend the NGMN 5G Industry Conference in Frankfurt Germany March 24-25th. And while Frankfurt in March is a bit chilly for this Florida-boy, the conference was interesting and certainly well worth an investment of time. It was great to get together with over 300 people and to listen to a free exchange of ideas and views from the network operators, technology vendors and academia. Everyone was there for the common purpose to figure out what will 5G really be.
The NGMN is a network operator led organization that includes technology vendors and academia and takes an active role defining the requirements for next generation technology. They released their first of five white papers on 5G at this past MWC 2015. This initial white paper focused on use cases that illustrate requirements needed in 5G.
Why do we need 5G? Read More »
Tags: 5G, Cisco, cto, mobile, mobility, MWC 2015, network operators, NFV/SDN, NGMN, Service Provider, SP Mobility
Commoditisation is a big word these days in the Service Provider business. The value of our services is being depreciated as our customers are exposed to growing choices offering comparable products. In this borderless economy, competition can come from the most unexpected sources. How are you using technology to give your customers a better experience? A number of ways technology changes the way we do things we do were showcased in the recent Cisco Live events. How would you put those to good use in your businesses?
Every morning when I wake up, the first thing that I touch is my mobile phone. Living in Read More »
Tags: Cisco, cisco live melbourne 2015, mobile, Service Provider, technology
Today, mobile devices are everywhere — and vying for the attention of just about everyone. On a train, in a café, or in the park, people are gaming, connecting with far-away friends, and watching TV shows.
Increasingly, they are also researching, browsing, and buying products.
Such tech-savvy mobile shoppers are driving a retail revolution that has left many brick-and-mortar retailers scrambling to catch up. In fact, mobility and apps have created an industry disruption similar in scope to what we saw with e-commerce in the late 1990s and early 2000s.
For many traditional retailers, the stakes are high and the challenges daunting. However, I see tremendous opportunities. Read More »
Tags: analytics, Cisco, Cisco Consulting Services, Cisco Mobility, connected retail, digital, hyper-relevance, Internet of Everything, IoE, IoT, Mike Riegel, mobile, retail, shopping
The Internet of Everything (IoE) is driving remarkable change and opportunities across nearly all industries. But few are as visible — and rapid — as the upheavals affecting retail. Today, retailers aren’t just competing with the store across the parking lot. Industry leaders face an expanding universe of mobile and virtual shopping possibilities vying for the attention of their customers.
Recent Cisco retail research shows that mobile commerce grew forty-seven percent in 2014 (Q2), far out-pacing e-commerce (ten percent) and total retail overall (three percent). And it’s not surprising, with nearly every customer using a mobile device of one type or another. Today, eighty percent of shoppers are now classified as “digital.”
Mobile devices — and rapidly evolving customer behaviors — are driving expectations for more fully optimized digital shopping experiences, in store and out. Yet traditional retailers have an exciting opportunity to meet this demand by offering hyper-relevant customer experiences that drive savings, efficiency, and engagement. In merging the best attributes of the physical store with the online experience, brick-and-mortar retailers can drive their own industry disruption. Read More »
Tags: analytics, Business Trends, CCS, Cisco Mobility, ciscochat, connected retail, data, hyper-relevance, Internet of Everything, internet of things, IoE, IoT, mobile, retail, shopping