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Marketing Insights on Revenue Generation, Buying Patterns, and the Role of Social

Revenue-generating marketing, customer buying patterns, and social selling are a few of the topics I talked about recently with Glenn Gow of Crimson Marketing.  I’m pleased to share these excerpts from our conversation and invite you to listen to the podcast.

Glenn: Why don’t we start with this concept of revenue-generating marketing, and tell us a little bit about the journey that you’ve been going through. 

Karen:  I wanted marketing to be viewed as a revenue center versus a cost center, because then it becomes a very different discussion about the value, the role of marketing, and the investment that a company is willing to make.And frankly, in some cases, marketing should be seen as a cost-to-serve model in terms of where marketing can lead the generation of demand, particularly with customers in the mid-market and with our partners.

Glenn: Can you talk a little bit more about what revenue-generating marketing really means? Read More »

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Mobility and BYOD That’s Right for Your Midsize IT

Employee are now unchained from their desks; mobility frees the ability to work anyplace, anytime, and from any device. This is revolutionizing the type of productivity and efficiency businesses see from their workforce- large, medium, or small.  While realizing business efficiency and growth, midmarket IT is struggling to balance objectives (make the network for you) and challenges (limited resources).

Midmarket IT Objectives

Leverage the network as a strategic asset

To increase employee productivity and gain competitive advantage;

Better serving customers,

Thus realizing overall growth

Midmarket IT Challenges with Mobility and BYOD

The advent of mobility and BYOD, while unleashing unprecedented levels of communication and collaboration, brings challenges to IT. Mobility enables BYOD. BYOD enables multiple types of employees, logging in from multiple types of devices, from multiple locations. Users are demanding access to the Internet and applications wherever and whenever they want.  Chaos? Anyone reading this won’t need the laundry list of concerns. It’s there.

Read More »

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Cisco Partner Weekly Rewind – December 13, 2013

December 13, 2013 at 8:34 am PST

Partner-Weekly-Rewind-v2Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Wow, winter seems to have taken hold early this year. Here in North Carolina, we are certainly seeing colder temperatures than normal this time of year. My dogs certainly seem to appreciate a warm spot on the couch more these past few days.

Even though temps are dropping outside, we are, of course, keeping the fires going here at Cisco. Even as we are heading toward the holiday season where we will all enjoy some time with friends and family, we still have a lot going on for partners. Here’s a little recap of the week!

Off the Top

As part of our Partner Voices series, we like to highlight the successes of our partners using Cisco products and services to solve customer issues. This week, we had the opportunity to speak with MCPc about a recent airport project they completed. Read More »

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Cisco Partner Weekly Rewind – August 2, 2013

August 2, 2013 at 8:27 am PST

Partner-Weekly-Rewind-v2Every Friday, we’ll highlight the most important Cisco partner news and stories of the week, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

There are huge opportunities for growth in the mid-market and Cisco wants to help partners address that market. In fact, our research indicates the total addressable market for technology in mid-market is $25 billion and for services it’s $30 billion by the year 2016.

This is just some of the information that Bruce Klein brought you this week in his blog “Accelerating Our Mutual Success in the Mid-Market.” Even more exciting was the announcement of the consolidation of the Partner Led and Global Virtual Sales teams under the leadership of John Donovan.

Be sure to read Bruce’s blog to get up to speed on Cisco’s mid-market growth strategy. Read More »

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Accelerating Our Mutual Success in the Mid-Market

As we shared with you at Partner Summit, there’s a huge opportunity for growth and profit for our partners in the midmarket. Together with you, we have vast opportunities to develop our business in that segment–in fact, Cisco’s research indicates there are 1.4M midsize companies, with a total addressable market (TAM) of $25B for technology and $30B TAM for services by 2016.

JDonovanOur goal is to build and maintain the world’s best partner ecosystem to drive our success in the mid-market, which is critical to accelerating our mutual profitable growth. To help fuel that growth, I’m pleased to announce that in FY14, the Partner Led and Global Virtual Sales teams will come together as one organization, under the leadership of John Donovan. John is an 18-year Cisco veteran with experience in leading businesses in Enterprise, Commercial and Channels.  John will focus his team on continuing to innovate our global virtual approach, while scaling and accelerating our Partner Led model in FY14. Read More »

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