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Midsize Renewable Energy agency in India optimizes network for efficiency

Renewable energy

The World energy demand will be 41% higher in 2035 with India and China accounting for half the growth.

The development of renewable energy sources ranks as a key responsibility for the top economies in the world. India, as one of the top 5 emitters of greenhouse gasses, has prioritized the development of renewable energy resources.

Read More on how this Indian agency deployed a network that promotes energy conservation below.

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Manage Your Security As Threats Evolve – Continuous Solutions Help Midsize Organizations Adapt to Changing Security Threats

At the recent RSA Conference, I heard an MIT professor quip, “is it safe to keep passwords written on a piece of paper in your wallet?” Kidding aside, most of the mid-market customers I interacted with at RSA—in retail, healthcare, and manufacturing—understood the point. They all had similar security requirements. It was common to hear “we want a security solution that protects our customers, employees, and businesses. Something that’s simple, easy to use, and will protect our intellectual property.”

That’s often easier said than done. Your mid-market company’s security isn’t simply a matter of choosing the right solution. The experience of your IT staff and the way they set your security strategy also has an impact, as we’ve discussed in #ciscomidsize.

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Midsize Hotel redefines luxury standards using the network

Hotel

Can you remember the last time you checked into a hotel that didn’t have wifi connectivity? Whether it’s for personal or business travel, guests increasingly expect to connect personal devices to their hotel’s wireless LAN. Network connectivity now plays a vital role when it comes to providing a great customer experience. Hotel Principe di Savoia tasked themselves to help ensure that guests enjoy open wireless access, regardless of device or location, while also looking to differentiate itself through technology innovation.

Hotel Principe di Savoia is a top luxury hotel located in the heart of Milan, Italy’s financial capital. This is a popular destination for business travelers and vacationers alike and has hosted an extensive list of international stars including Michael Jackson, Madonna, Leona Lewis, Lady Gaga, George Clooney, Woody Allen, David Beckham, and One Direction in recent years.

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3 Top Technology Trends in the Mighty Middle – How to Keep Your Midsize Business Agile

3 top tech trends for mighty middle“The Mighty Middle.” That’s what we call the world’s midmarket companies.  According to National Center for Middle Market, if the U.S. middle market were an independent economy, it would be the fifth largest in the world. The middle market produced 2.2 million new jobs between 2007 and 2010. Midmarket companies create one in three jobs.

But emerging trends could impede that growth for midmarket organizations with their limited resources, shrinking budgets and aggressive timelines, unless the challenges they pose—Mobility, Security, Cloud, Social and Big Data—can be addressed. Today, we look at three midmarket technology trends, the hurdles they pose, and what midmarket companies can do. These trends are also presented in greater detail in our new Webinar with Gartner called “Midmarket Trends and Opportunities -- Positioning Your Company for Success”

Mobility: Don’t Let BYOD Become an SOS

According to a recent IDC report, smartphones and tablets will dominate IT growth in 2014. And they’ll account for over 60% of IT spending. In fact, analysts predict that 2015 will be the first year in which more consumers access the Internet with mobile devices than with PCs. BYOD has evolved from a trend, to a reality, and now to a necessity. Read More »

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Marketing Insights on Revenue Generation, Buying Patterns, and the Role of Social

Revenue-generating marketing, customer buying patterns, and social selling are a few of the topics I talked about recently with Glenn Gow of Crimson Marketing.  I’m pleased to share these excerpts from our conversation and invite you to listen to the podcast.

Glenn: Why don’t we start with this concept of revenue-generating marketing, and tell us a little bit about the journey that you’ve been going through. 

Karen:  I wanted marketing to be viewed as a revenue center versus a cost center, because then it becomes a very different discussion about the value, the role of marketing, and the investment that a company is willing to make.And frankly, in some cases, marketing should be seen as a cost-to-serve model in terms of where marketing can lead the generation of demand, particularly with customers in the mid-market and with our partners.

Glenn: Can you talk a little bit more about what revenue-generating marketing really means? Read More »

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