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5 Reasons for Midsize Businesses to Use Video Collaboration

I’ve been talking for a while now about how effective video collaboration is and how video technology can enhance and improve the way businesses collaborate. Many of you may still think that videoconferencing is only for the larger companies with multiple locations and large budgets to cover a video technology investment, but I disagree.

Here are five reasons that that I think midsize businesses should consider using video collaboration.

  • Video Collaboration products are easy to use: At Cisco we design our video technology products to be intuitive and easy to use. This means the user interface in the smallest video endpoints works the same as the controls in the largest, so anyone can make a video call anytime they need to.
  • Video is becoming the norm: Many organizations are realizing the benefits and ROI of using video collaboration to extend their business boundaries. Meeting with partners and customers around the world – just like they are around the corner – have enabled organizations to do business in ways they never thought possible before.
  • Utilizing video can increase productivity and profits: Read More »

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The Cisco Live! Green Plan

Cisco Live! 2014 will take place in San Francisco from May 19 to 22. Cisco is no stranger when it comes to finding new and innovative ways to support green initiatives such as energy conservation, sustainability and the smarter use of fiscal and natural resources. In fact, it’s been a part of how we have been doing business for years.

In recent years, organizations such as the Environment Protection Agency (EPA) and Greenpeace have ranked Cisco on top amongst other major IT companies.

Cisco Greenpeace
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Midsize Renewable Energy agency in India optimizes network for efficiency

Renewable energy

The World energy demand will be 41% higher in 2035 with India and China accounting for half the growth.

The development of renewable energy sources ranks as a key responsibility for the top economies in the world. India, as one of the top 5 emitters of greenhouse gasses, has prioritized the development of renewable energy resources.

Read More on how this Indian agency deployed a network that promotes energy conservation below.

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Manage Your Security As Threats Evolve – Continuous Solutions Help Midsize Organizations Adapt to Changing Security Threats

At the recent RSA Conference, I heard an MIT professor quip, “is it safe to keep passwords written on a piece of paper in your wallet?” Kidding aside, most of the mid-market customers I interacted with at RSA—in retail, healthcare, and manufacturing—understood the point. They all had similar security requirements. It was common to hear “we want a security solution that protects our customers, employees, and businesses. Something that’s simple, easy to use, and will protect our intellectual property.”

That’s often easier said than done. Your mid-market company’s security isn’t simply a matter of choosing the right solution. The experience of your IT staff and the way they set your security strategy also has an impact, as we’ve discussed in #ciscomidsize.

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Midsize Hotel redefines luxury standards using the network


Can you remember the last time you checked into a hotel that didn’t have wifi connectivity? Whether it’s for personal or business travel, guests increasingly expect to connect personal devices to their hotel’s wireless LAN. Network connectivity now plays a vital role when it comes to providing a great customer experience. Hotel Principe di Savoia tasked themselves to help ensure that guests enjoy open wireless access, regardless of device or location, while also looking to differentiate itself through technology innovation.

Hotel Principe di Savoia is a top luxury hotel located in the heart of Milan, Italy’s financial capital. This is a popular destination for business travelers and vacationers alike and has hosted an extensive list of international stars including Michael Jackson, Madonna, Leona Lewis, Lady Gaga, George Clooney, Woody Allen, David Beckham, and One Direction in recent years.

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