“The Mighty Middle.” That’s what we call the world’s midmarket companies. According to National Center for Middle Market, if the U.S. middle market were an independent economy, it would be the fifth largest in the world. The middle market produced 2.2 million new jobs between 2007 and 2010. Midmarket companies create one in three jobs.
But emerging trends could impede that growth for midmarket organizations with their limited resources, shrinking budgets and aggressive timelines, unless the challenges they pose—Mobility, Security, Cloud, Social and Big Data—can be addressed. Today, we look at three midmarket technology trends, the hurdles they pose, and what midmarket companies can do. These trends are also presented in greater detail in our new Webinar with Gartner called “Midmarket Trends and Opportunities -- Positioning Your Company for Success”
Mobility: Don’t Let BYOD Become an SOS
According to a recent IDC report, smartphones and tablets will dominate IT growth in 2014. And they’ll account for over 60% of IT spending. In fact, analysts predict that 2015 will be the first year in which more consumers access the Internet with mobile devices than with PCs. BYOD has evolved from a trend, to a reality, and now to a necessity. Read More »
Revenue-generating marketing, customer buying patterns, and social selling are a few of the topics I talked about recently with Glenn Gow of Crimson Marketing. I’m pleased to share these excerpts from our conversation and invite you to listen to the podcast.
Glenn: Why don’t we start with this concept of revenue-generating marketing, and tell us a little bit about the journey that you’ve been going through.
Karen: I wanted marketing to be viewed as a revenue center versus a cost center, because then it becomes a very different discussion about the value, the role of marketing, and the investment that a company is willing to make.And frankly, in some cases, marketing should be seen as a cost-to-serve model in terms of where marketing can lead the generation of demand, particularly with customers in the mid-market and with our partners.
Glenn: Can you talk a little bit more about what revenue-generating marketing really means? Read More »
Employee are now unchained from their desks; mobility frees the ability to work anyplace, anytime, and from any device. This is revolutionizing the type of productivity and efficiency businesses see from their workforce- large, medium, or small. While realizing business efficiency and growth, midmarket IT is struggling to balance objectives (make the network for you) and challenges (limited resources).
Midmarket IT Objectives
Leverage the network as a strategic asset
To increase employee productivity and gain competitive advantage;
Better serving customers,
Thus realizing overall growth
Midmarket IT Challenges with Mobility and BYOD
The advent of mobility and BYOD, while unleashing unprecedented levels of communication and collaboration, brings challenges to IT. Mobility enables BYOD. BYOD enables multiple types of employees, logging in from multiple types of devices, from multiple locations. Users are demanding access to the Internet and applications wherever and whenever they want. Chaos? Anyone reading this won’t need the laundry list of concerns. It’s there.
Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:
Wow, winter seems to have taken hold early this year. Here in North Carolina, we are certainly seeing colder temperatures than normal this time of year. My dogs certainly seem to appreciate a warm spot on the couch more these past few days.
Even though temps are dropping outside, we are, of course, keeping the fires going here at Cisco. Even as we are heading toward the holiday season where we will all enjoy some time with friends and family, we still have a lot going on for partners. Here’s a little recap of the week!
Off the Top
As part of our Partner Voices series, we like to highlight the successes of our partners using Cisco products and services to solve customer issues. This week, we had the opportunity to speak with MCPc about a recent airport project they completed. Read More »
Every Friday, we’ll highlight the most important Cisco partner news and stories of the week, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:
Off the Top
There are huge opportunities for growth in the mid-market and Cisco wants to help partners address that market. In fact, our research indicates the total addressable market for technology in mid-market is $25 billion and for services it’s $30 billion by the year 2016.
This is just some of the information that Bruce Klein brought you this week in his blog “Accelerating Our Mutual Success in the Mid-Market.” Even more exciting was the announcement of the consolidation of the Partner Led and Global Virtual Sales teams under the leadership of John Donovan.
Be sure to read Bruce’s blog to get up to speed on Cisco’s mid-market growth strategy. Read More »