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Where Are You Focusing Your Sales Efforts in 2013? Check Out the Lucrative Mid Market

Are you looking to grow your business and boost profits?  With close to 500K businesses and an estimated addressable market of $21B globally, mid-size customers offer partners a lucrative selling opportunity.

I recently presented at the Alexander Group’s Chief Executive Forum, an event for Global 2000 leaders that explores sales-related topics and innovative solutions.  After the event, I sat down with Alexander Group Senior Vice President Gary Tubridy to discuss how Cisco is engaging with our partners to do more.  In particular, we discussed how we are enabling our partners to sell into the Mid-Market with Partner Led, the go-to-market model that empowers and rewards Cisco partners to lead sales with midsized and small customers.

Watch the full interview or read on to get the highlights.

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No Ride for Revere with the Right Network

We saw what happened when William Wallace upgraded to the Right Network, but how about Paul Revere? Equipped with a Cisco Cius tablet and a reliable wireless connection, Paul can quickly communicate the impending British invasion to fellow Patriots. There’s no need for a midnight ride when you’ve got the Right Network.

Watch the video!

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The Right Network Can Lower Your Total Cost of Ownership

You need to consider more than the purchase price when building the network that runs your business

As a small or mid-size business, you need to make your dollars stretch. But when it comes to investing in the network that runs your business, saving money on the purchase price can cost you more over time—at least 20-35 percent over a three-year timeframe. You need to consider the total cost of ownership (TCO) of the equipment you’re purchasing, including implementation, network downtime, and security breaches.

With a tactical network—one that provides simple connectivity—you could end up spending more money on equipment and services to meet the needs of your business. Also, if your network includes devices from multiple vendors, you may spend more time managing and coordinating those vendors and more money troubleshooting problems rather than focusing on running your business. This loss of time and money increases TCO and decreases the value and return on your technology investment.

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