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How Can Connected Mobile Experiences Help You?

You saw the double-announcement Thursday--Not only is MGM betting big on Cisco to transform the guest experience, but we at Cisco are taking the missive of helping our customers create connected mobile experiences to the next level with Web engagement.

At this point you’re probably thinking: How exactly does this apply to me?

Good thing we have three industry-specific webinars for your convenience.

Choose the industry that applies to you and take 30 minutes to see how Cisco Connected Mobile Experiences can help YOU engage your passengers, customers, guests, and more to boost revenue and build loyalties like never before.

Intrigued? Check us out at http://www.cisco.com/go/cmx or visit the announcement of the new web engagement platform to see how we can help you transform your business engagement model.

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Next Phase of Transforming the Mobile Experience

Like a lot of us in IT, I’m into electronics. I enjoy visiting stores to get the actual hands-on experience of the product – but I admit I rarely buy on the spot. Why? I want to make sure I know what I’m buying, and frankly, that I’m getting the best deal. I either have to do research beforehand – read reviews, check prices, and clip coupons -- or search on my mobile device while I’m in the store. Depending on the results, I could either be heading to another store or heading home to make the purchase online.

This week, Cisco introduced a new way to transform that in-venue experience through Connected Mobile Experiences Web engagement. This enables organizations to communicate with opt-in mobile users – shoppers, guests, visitors -- through their mobile browser, right there in the venue.

Location-aware menus, banners, and icons as well as content-aware search enable organizations to provide venue-specific information – such as nearby dining or amenities -- as well as any information the user may find valuable based on their context: where they are, how long they are there, whether they are a new or repeat visitor, or even what sites they are visiting. This customized communication can dynamically change when the user’s context changes.

Imagine merging the online with the brick and mortar shopping experience – if I’m standing in a particular area looking at a product, the location-aware menu can provide me a link to user reviews of that particular product. And if I’m searching online for the best price, imagine the store issuing a web notification for a price match minus 5% -- I’m sold! Read More »

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MGM Resorts International Bets on Cisco; Double Downs on Wi-Fi Connectivity

Planning your summer travel and vacation destinations? Where are you headed and what kind of resort experience will you consider ideal? At this year’s Interop Conference in Las Vegas, the Cisco Enterprise Networking Group unveiled its new marquee customer – MGM Resorts International – who has upped the wireless ante to ensure its visitors have access to the information they need, literally at their fingertips.

At MGM Resorts, they continue to push the boundaries of creativity and innovation to deliver the best possible experience for their guests. John Bollen, MGM Resort’s Senior Vice President and Chief Digital Officer, is always looking for ways to take what they do and make it even better. Read More »

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Connections on the Strip – How MGM Upped the Wireless Ante

MGM Resorts in Las Vegas is all about hospitality.

Being one of many major resorts on the renowned Las Vegas Strip, MGM was anxious to connect with guests – and have guests connect to them. They needed to offer something that the competition didn’t. So MGM partnered with Cisco to implement an IT infrastructure that would give guests what they were asking for while also enhancing business-focused technology capabilities. Read More »

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Cisco Hospitality and MGM partner to deliver keynote at HTNG

As our team prepares to attend Hotel Technology Next Generation’s (HTNG) North American Conference next week in Atlanta, we are excited to have one of our very own as the keynote to really highlight Cisco’s leadership in the hospitality industry. Cisco’s Bob Friday, CTO, Wireless Networking Group, will be joined by our partner John Bollen, MGM resorts VP of IT to discuss key trends in the industry and specifically at MGM. They will discuss guest needs and demands, how to turn the mobile opportunity into revenue, and the vision of the industry and where it is going.

The keynote will hit on all the imperatives that Cisco Hospitality is driving citing Cisco’s recent Wi-Fi installation at MGM Resorts as a key example. Together, the pair will discuss how certain trends are impacting both Cisco and MGM solutions developments, investments and more. With Bob Friday’s experience in mobility, he will also address what he is seeing in other industries and how it can be applied to hospitality.

Read More »

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