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Data Center Metrics to Mull Over

April 3, 2013 at 10:00 am PST

How well is your Data Center performing?

How do you know?

I went shopping for a car last year and was pleased to see several models equipped with real-time displays of their miles per gallon performance.  That’s a great feature, in my opinion, because it offers drivers up-to-the-moment insight into how efficiently their cars are operating.

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Productivity Gains Through Culture, Visuality, and Collaboration (Part 4): Building a Business Case for Collaboration

Collaboration is again on my mind as I prepare to board a giant Airbus A380—the largest passenger jet in service today—for the long flight from San Francisco to India via Frankfurt.

I think about the various problems reported about the A380 program. The plane was essentially built in France and finished in Germany. The two locations used different versions of engineering software to design the aircraft’s incredibly complex wiring and electronics. Needless to say, the designs were not compatible, leading to an enormous amount of rework and production delays. This resulted in higher production costs, canceled orders, and billions of euros in lost revenue. It is doubtful that the A380 program will ever be a commercial success for Airbus.

Could more effective collaboration and communications capabilities have prevented this scenario? I think so. In fact, the business case for improved collaboration has never been clearer. Read More »

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12 Marketing Metrics that Matter

Metrics are fast becoming the B2B marketers new best friend. As we begin to take on responsibility for more of the sale funnel and ultimately revenue generation, our reliance on metrics increases. We need to learn a new language – one based upon return on investment and productivity. With metrics we can show the value of marketing, effectively manage our marketing investments, and ensure we’re putting our budget dollars in the best places  to drive business.

Today, there are countless methods to measuring marketing. Unfortunately, not all metrics are created equal.  For example, if driving web traffic is one of your key goals, you may focus on low cost, high volume sources of traffic. However, the audience you’re drawing to your web site may not fit your target audience and do little to actually drive business.  So which metrics should you be tracking? And how do you leverage this data for the best insight?

Picking the right metrics matters. Here are twelve metrics that can help ensure you’re choosing the best marketing investments for your business:

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8 Steps to Rock Your Social Media Engagement #lostinsm

November 10, 2011 at 5:31 pm PST

As a follow-up to my last blog post, here is the Reader’s Digest version of how to create social media engagement.

Each step is a word:

Listen • Integrate • Share • Talk • Enable Talk • Nurture • Evaluate • Refine

If you have paid close attention, you’ve probably discovered that the first letter of each word put together spell the word LISTENER. Makes it easy to remember, right? It all starts and ends with listening!

LISTEN

If you don’t do anything else, just listen. If you’re new to social media, listen first, engage next. If you’ve been doing social for a while, keep listening. Always! Not just during your launch period or around your event. Listening can help you get an outside perspective on your company. It can help you gain real-time unfiltered feedback, uncover issues, pain points and new opportunities. It can also be used to gain an edge on your competition, and can even help you avoid or minimize a crisis situation. Hint: Read More »

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In Between the Numbers: Measuring E-Commerce:As shopping behavior evolves, so must our metrics

August 10, 2011 at 3:43 pm PST

 Thinking about the intersection of the internet and the store, the mash-up of retail’s virtual and physical worlds.

 And wondering if something as out-of-sight as the industry’s performance metrics will get in the way of progress.

 When e-commerce entered retail life in the mid-1990s, it was understandably regarded as just another channel of distribution – indeed, as just one more store.   With this perspective, the key performance metric was (and generally remains to this day) site revenue.  Conversion, another key metric, was defined as site transactions as a percent of site visits.

 This still makes sense – but at a narrow, misleading level, because e-commerce no longer defines the connected world for retail. 

 In this age of Google and Facebook,  the primary value today of the Internet to the shopper – and to your brand – is less about transactions, and more about search.  On the PC, on the tablet, on the mobile devices, amidst the aisles.

 The Internet – and the search function of the ever-mobile Internet – is now the front door of the entire brand. 

 In this past January, according to comScore, Americans conducted 18.6 billion total search queries (roughly 11.9 billion on Google alone).  That’s 81 searches per month for every one of the 231 million  Americans said to be  accessing the Internet on a regular basis.  Last year, the search market grew by 12% – the sum of a 4% increase in searchers, and 8% growth in searches per person.

 According to comScore’s February 2011 study, 58% of US consumers begin their shopping journey with search.   According to the Pew Research Center’s 2010 research, a typical day finds 21% of American adults searching for product information – up from 15% just three years earlier.

 Given that online transactions total just 7% of US annual retail revenue, much of that online search opens the door to a store-based transaction.

 Which suggests a new set of metrics to complement the old. 

 Do the math.  

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