Cisco Blogs


Cisco Blog > Digital and Social

Social Media Measurement Twitter Chat Recap

Can there ever be enough discussion around “social media measurement”? While I joke as part of the opening of this post, it is a topic that we’ll continue to explore in upcoming #Ciscosmt activities. And as a follow up to my recent “Decoding Social Media Measurement” post, last Thursday Charlie Treadwell, Manager, Digital and Social Media Marketing at Cisco, shared his insights through the monthly #Ciscosmt Series Twitter chat. Below is a transcript of the interesting conversation as well as a few key takeaways.

Social Media Measurement #Ciscosmt Twitter Chat Recap

Social Media Measurement #Ciscosmt Twitter Chat

I think this is a great start to the ongoing conversation we’ll explore further as we move forward. As it evolves,  it provides more and more critical data points for business impact. I’m interested to hear how you are using social media measurement to benefit your business and also what types of metrics are most important to you.

Key Takeaways

  • Social media measurement is a key element in showing business value…social media benefits are no longer taken at face value. Businesses must align metrics to overall goals and benchmark along the way.
  • Metrics will vary from company to company based on individual goals. However, some basic types of data to measure includes: cost and/or support savings, revenue, influencers, share of voice, engagement, and crowdsourcing.
  • Social media measurement can be implemented even on limited budgets. Use tools like Google Analytics, individual social channels, or other resources to gather data and make informed decisions.
    Pilot and test social media strategies on an ongoing basis and create measurement benchmarks throughout the initiatives to ensure efforts are maximized.
  • Quantity is an important part of the social media measurement equation. However, “quality” is an even more crucial element to consider. Take time to look deeper into the metrics to understand the types of engagement, influencers, or other data points that can be retrieved.
  • Measurement can and should be implemented across the organization when it comes to social media. HR, sales, support, marketing, and other areas can benefit from strong measurement best practices.

October Twitter Chat

And mark your calendars for next month’s Let’s Chat! #Ciscosmt Twitter chat, taking place on Thursday, October 24th from 9-10 a.m. PT. More details will follow shortly on this blog and through the @CiscoSocial handle on Twitter. Stay tuned for more details by following the Cisco Digital and Social Blog and the #Ciscosmt hashtag!

Let’s Chat! #Ciscosmt Series: Engaging Employees in Social Media Twitter Chat Transcript

Cisco Social Media Training Program Opportunity:

If you have any questions or are interested in other types of social media training, check out our complimentary Cisco Social Media Training Program and follow the #ciscosmt hashtag.  To request  customized one-on-one team training sessions, email ciscosmtraining@external.cisco.com.

Tags: , , , , , , , , , , , , , , , , , ,

Decoding Social Media Measurement

Have you ever felt like measuring social media was like a trying to crack a secret code? Sometimes it’s difficult to figure out what data is important to measure out of all the information we are receiving.

September 26th Let's Chat! #Ciscosmt Twitter Chat

September 26th Let’s Chat! #Ciscosmt Twitter Chat

And as social media continues to become more of the way business is conducted, I’ve seen a shift in what experts are focusing on and recommending.

Join me and our special guest,  Charlie Treadwell, Manager, Digital and Social Media Marketing at Cisco, for a #Ciscosmt Twitter chat on Thursday, September 26th from 9-10am PT. As part of our monthly “Let’s Chat! #Ciscosmt Series” chats, Charlie will share his listening, measurement, and monitoring expertise and we will:

  • Discuss ways to make sense of all the social media metrics
  • Share measurement, listening, and monitoring best practices
  • Identify metrics to focus on
  • Explore examples showing social media measurement’s impact on business
  • Determine how to make sense of all of the data
  • Review ways to up-level measurement practices in a company
Let's Chat! #Ciscosmt Series Measurement Twitter Chat

Let’s Chat! #Ciscosmt Series

 

Let’s make this a really interactive session. Bring your questions for Charlie and share your own insights and examples throughout the chat or even prior to the session. We’re looking forward to your interactions!

 

For those that might be new participating in a Twitter chat, here are some quick details:

What is a Twitter Chat?
Twitter chats are scheduled gatherings of Twitter users to discuss a given topic, using a hashtag to keep track of conversation.

How do I participate?

  • There are many ways to participate in a Twitter chat. You can use a dedicated chat platform, (i.e. Twubs, TweetChat, Tchat.io, etc.), your favorite Twitter client (TweetDeck, Hootsuite, etc.) or you can even just user Twitter search to follow the chat hashtag.
  • We want it to be an interactive chat, learning from each other. Join in the conversation with your insights and experiences using #Ciscosmt. And also interact with others, re-tweeting, exchanging ideas, and commenting on other points of view.
  • Questions will be labeled Q1, Q2, Q3. If you are responding to a question, please start your tweet with the corresponding answer number “A1”.

Cisco Social Media Training Program Opportunity:

If you have any questions or are interested in other types of social media training, check out our complimentary Cisco Social Media Training Program and follow the #ciscosmt hashtag.  To request  customized one-on-one team training sessions, email ciscosmtraining@external.cisco.com.

We look forward to your insights here and during the #Ciscosmt Twitter chat!

Tags: , , , , , , , , , , , , , , , , , ,

Taking the CUE to Reduce Carbon Emissions

May 3, 2013 at 10:00 am PST

More and more businesses these days are taking steps to reduce their carbon emissions.  (Cisco is one of them, as the company met a 25% greenhouse gas reduction goal last year and subsequently upped it to 40%.)

There are several compelling reasons for doing so – some philosophical and others pragmatic.  Here are a few:

Read More »

Tags: , , , , , , , , , , ,

Bizarro On My Mind

April 19, 2013 at 10:00 am PST

Saturday morning wasn’t complete for me as a kid if it didn’t include a bowl of pre-sweetened cereal and time watching cartoons.  Challenge of the Super Friends was my favorite, thanks to its unforgettable opening sequence and the chance to see Superman, Batman and other heroes overcome the latest scheme by the Legion of Doom to take over the world.

One of the Legion’s intriguing villains was Bizarro – the imperfect duplicate of Superman with the blocky white face and backwards S on his chest.  Although the writers didn’t give poor Bizarro much personality beyond bad grammar – “Me have plan destroy Super Friends!” – my friends and I enjoyed debating how his backwards, bad-means-good perspective would express itself in everyday activities. Read More »

Tags: , , , , , , , , ,

Sniffing Out a Data Center’s PUE

April 10, 2013 at 10:30 am PST

Power Usage Effectiveness or PUE, is the most commonly used metric in Data Centers today.  Data Center industry organizations tout it, major companies brag about their scores, and energy efficiency certifications use it in their ratings.

Despite how thoroughly it has been embraced, though, it’s not without flaws.  In my opinion, they mostly stem from the fact that PUE is more complicated than it looks.  Although calculating the metric is a relatively straightforward exercise, the resulting score doesn’t tell you anything about the factors that influenced it.  Hence why it’s a bad idea to compare PUE among Data Centers.

Read More »

Tags: , , , , , , , ,