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We all start at Square One

June 19, 2014 at 10:00 am PST

I’ve been thinking about what to write for a while now.  I’m involved in some really cool projects right now, pervasive wifi in a theme park, using CMX with many zones at that same theme park and upgrading some public schools to newer equipment with full coverage wifi in the classrooms.  I think each of those would make a great post and I plan to touch on them soon, but this post will be on a comment that an intern made to me while we were upgrading a school recently.  “I can’t believe a Sr. Network Engineer is helping me cable a rack.”  I didn’t think much of it at the time but I did start thinking about it on the way home. Read More »

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Top 5 Learnings for Any Digital and Social Media Professional

It’s hard to believe that over eight years have passed since I started working with Cisco. Along the way, I learned so much from peers, the industry, and about myself. As I get ready to pursue a new adventure outside of Cisco, I wanted to share some key learnings I think may be helpful to other digital and social media professionals and give a shout out to a few people!

Top 5 Learnings for Digital and Social Media Professionals

Top 5 Learnings for Digital and Social Media Professionals

Top 5 Learnings for Any Digital and Social Media Professional

  • Carve out an individual online persona that is true to yourself and is relatable to the audience.
    • We all have expertise to offer in our roles and throughout the socialsphere. Share this knowledge and make an impact in a collaborative way. It may take time, so patience is a must. Look for ways to share and interact with others, where ever its most comfortable for you. (I personally find LinkedIn, Twitter, blogging, and Pinterest to help me create and develop these relationships.) Read More »

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2014 Digital and Social Media Trends Twitter Chat Recap

#Ciscosmt November 21st Twitter Chat

#Ciscosmt November 21st Twitter Chat

Thank you to everyone that participated in the Let’s Chat! #Ciscosmt Series 2014 Digital and Social Media Trends Twitter chat. What a lively discussion and a special thanks to our guest Molly McHugh (@iammollymchugh), Web and Social Section Editor at @DigitalTrends. She really helped outline trends we should watch out for in several key areas from the way we use social media channels to impact of big data.

Check out this transcript and let us know your viewpoints for 2014 digital and social media trends! And stay tuned for more 2014 #Ciscosmt activity details by following the Cisco Digital and Social blog and the #Ciscosmt hashtag!

Let’s Chat! #Ciscosmt Series: Engaging Employees in Social Media Twitter Chat Transcript Read More »

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Exploring 2014 Digital and Social Media Trends

#Ciscosmt November 21st Twitter Chat

#Ciscosmt November 21st Twitter Chat

It’s hard to believe another calendar year is coming to an end less than 2 months. I’m amazed at the pace of which digital and social media continue to evolve and get excited when I think of what 2014 might bring in the way of further surprises.

As we continue to plan for the coming year and look for ways to continue growing the Cisco Social Media Training and Enablement program, I’ve been researching various 2014 digital and social media trends. From the “Top 7 Social Media Marketing Trends That will Dominate 2014” (from @Forbes) to the “6 Social Media Trends That will Impact You in 2014” (from @B2Community), there is a lot of speculation to weed through. Read More »

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Social Media Measurement Twitter Chat Recap

Can there ever be enough discussion around “social media measurement”? While I joke as part of the opening of this post, it is a topic that we’ll continue to explore in upcoming #Ciscosmt activities. And as a follow up to my recent “Decoding Social Media Measurement” post, last Thursday Charlie Treadwell, Manager, Digital and Social Media Marketing at Cisco, shared his insights through the monthly #Ciscosmt Series Twitter chat. Below is a transcript of the interesting conversation as well as a few key takeaways.

Social Media Measurement #Ciscosmt Twitter Chat Recap

Social Media Measurement #Ciscosmt Twitter Chat

I think this is a great start to the ongoing conversation we’ll explore further as we move forward. As it evolves,  it provides more and more critical data points for business impact. I’m interested to hear how you are using social media measurement to benefit your business and also what types of metrics are most important to you.

Key Takeaways

  • Social media measurement is a key element in showing business value…social media benefits are no longer taken at face value. Businesses must align metrics to overall goals and benchmark along the way.
  • Metrics will vary from company to company based on individual goals. However, some basic types of data to measure includes: cost and/or support savings, revenue, influencers, share of voice, engagement, and crowdsourcing.
  • Social media measurement can be implemented even on limited budgets. Use tools like Google Analytics, individual social channels, or other resources to gather data and make informed decisions.
    Pilot and test social media strategies on an ongoing basis and create measurement benchmarks throughout the initiatives to ensure efforts are maximized.
  • Quantity is an important part of the social media measurement equation. However, “quality” is an even more crucial element to consider. Take time to look deeper into the metrics to understand the types of engagement, influencers, or other data points that can be retrieved.
  • Measurement can and should be implemented across the organization when it comes to social media. HR, sales, support, marketing, and other areas can benefit from strong measurement best practices.

October Twitter Chat

And mark your calendars for next month’s Let’s Chat! #Ciscosmt Twitter chat, taking place on Thursday, October 24th from 9-10 a.m. PT. More details will follow shortly on this blog and through the @CiscoSocial handle on Twitter. Stay tuned for more details by following the Cisco Digital and Social Blog and the #Ciscosmt hashtag!

Let’s Chat! #Ciscosmt Series: Engaging Employees in Social Media Twitter Chat Transcript

Cisco Social Media Training Program Opportunity:

If you have any questions or are interested in other types of social media training, check out our complimentary Cisco Social Media Training Program and follow the #ciscosmt hashtag.  To request  customized one-on-one team training sessions, email ciscosmtraining@external.cisco.com.

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