This post was written by Willa Black, Director of Corporate Affairs for Cisco Canada, and was originally published on the Huffington Post.
The territory of Nunavut, Canada is incredibly cold and remote. It’s roughly a four-hour plane ride north of Toronto, with temperatures well below the freezing mark for eight months of the year, dark in the winter months and light all summer long. The communities in the north face unprecedented challenges. The school dropout rates average around 75 percent by the time students hit Grade 8. There is high incidence of youth mental health problems and suicide – the highest in the world. And yet, there is much hope and potential in this corner of our planet. And a deep, rich Inuit culture and tradition that informs us all as Canadians. When Cisco Canada set out to build a Corporate Social Responsibility (CSR) program for Canada, it didn’t take long for us to connect the dots and understand the vital role we could play in bringing much-needed services to our most remote communities.
On April 2, Cisco Canada officially announced Connected North, a program that leverages our core competence in Internet, networking and collaboration solutions. Our first stop in the development of our strategy was Inuit Tapiriit Kunatami — the organization of the Inuit people of Canada. Their direction was clear: Find a way to make the classrooms more exciting. Help to stem the high dropout rates.
We knew video held the key.