Using video is about the optimal experience for the task at hand – it is about creating that in-person experience from immersive TelePresence, but also about creating the best possible experience when you are on the road participating via your iPad.
When it comes to video, Cisco does three things differently to ensure superior end-to-end video experiences with greater efficiencies:
Architectural Approach: The Cisco Medianet architecture delivers superior experiences and efficiencies by integrating video capabilities all the way from the network to the application. Cisco video endpoints use Medianet to discover and configure themselves, dramatically reducing deployment cost. Medianet infrastructure provides detailed performance information, which allows IT organizations to detect and fix problems in a fraction of the time required by traditional approaches. Medianet also helps companies leverage existing investments to build new capabilities more cost efficiently, such as adding recording and sharing to TelePresence or providing common call control for voice and video endpoints. Cisco’s advantage comes from the network, which allows us to build and manage systems that best “understand” network performance, complexity, interactivity, and capacity. While Medianet provides compelling experience and total cost of ownership advantages today, we believe an architectural approach like Medianet will become absolutely required as video becomes pervasive.
A few months ago at Cisco Live in San Diego, I outlined Cisco’s strategy for networked video across service provider, enterprise, and consumer networks. I talked about changes in enterprise user adoption, the future of television, and how these markets will come together over time. We are in the midst of a major market transition and the way we consume video today will soon be a thing of the past. Take a look at my Cisco Live Video and Collaboration keynote and allow me to make a point here. This is the way we are used to experiencing video – in a linear fashion from beginning to end. I believe watching video in this manner provides an insufficient experience and will soon be as antiquated as watching a black and white film is today.
Experience matters. Capturing video for future reference and viewing in a linear fashion will no longer be enough. What if we could search within a video for specific keywords or topics that the speakers covered? Or skip to a particular speaker, like Michael Gliedman, CIO of the NBA, who joined us in the keynote? These are examples of some of the advances made in video over the last few years that can improve the overall experience. Let’s take a look at this example where we have applied video analytics to the very same keynote recording. These are just some of the capabilities possible with the advancements in our Cisco networked video portfolio and architecture.
Over the next few weeks I and others will shed more light on Cisco’s networked video strategy, which includes transforming Video Entertainment in the home, Video Collaboration in the workplace, and adding Video Intelligence to extract relevant data from video across service provider and enterprise networks.
It was a very fruitful week at the ASIS, and we wish to thank all our IP Surveillance Camera partners for taking the time and interest to work with us on interoperability verification testing of their products with Cisco Medianet. Plugfest has indeed triggered interest in all our partners, and they have been as excited as we are on this partnership. The concept of the network being a fundamental platform for rolling out various services that facilitate deployment and management of rich media networks has been very well received. Partners have shared how important this could be for them, especially in terms of making their solutions more deployable and with regard to customers seeing improved value in their products. Hence, the stage is very well set for building on two key priorities for Cisco: the Network as a Platform vision and Video.
Ed Christmas understands the potential complexities that bringing high-definition video onto the network can entail.
As the managing principal of Sology Solutions, one of our Premier Certified safety and security integrators, he’s worked for the last couple of years to define a video strategy for his customer Dallas County. The plan involved recommending the newly re-architected Cisco Video Surveillance Manager 7.0 as the cornerstone of a business transformation project that goes far beyond just simply improving safety and security for citizens and employees. It aims to help improve the way that services are delivered to citizens.
A key factor in Sology’s choice as a partner lies in the ease of deploying this new video surveillance solution, which was completely rebuilt from the ground up for very large scale video deployments. In this video Ed describes how he was able to go into the customer at 10am in the morning, deploy the software in a virtualised Cisco Unified Computing System (UCS) environment, set up the IP video surveillance cameras and have the whole system up and running and providing operational HD video feeds back to Dallas County’s Tax Assessor office within hours. His team were on their way back to the office by 2pm that afternoon.
By taking advantage of another key Cisco innovation, the Cisco medianet proxy service, Ed’s engineers were able to automate the configuration of cameras on the network. MSP is a function of the Cisco switching infrastructure that builds on innovations such as SmartPorts. Using MSP, the network automatically recognizes the new device plugged into the switch port as a video surveillance camera, allocates it an IP address, places it into the correct VLAN, reserves the right amount of bandwidth for delivering video streams to operators and prioritizes the video traffic automatically.
Today, about half of the video surveillance cameras sold are IP (versus analog) cameras. Manufacturers are using video surveillance to ensure safety and security on plant floors and to reduce shrinkage in warehouse and retail locations.
Neil Peterson, the senior manager for wireless marketing at Emerson Process Management was recently quoted in a Control Engineering article, saying that “process plants identified by the U.S. Department of Homeland Security as critical to the country’s infrastructure must be secured against all threats: cyber and physical”.
In support of the growing demand for IP-based video surveillance in industries including manufacturing, Cisco recently introduced Video Surveillance Manager 7.0 with a suite of hyper-scalable connected physical security solutions. These can help manufacturers support their video surveillance deployments and configurations in a hyper-scalable and flexible manner.
Cisco’s Guido Jouret, General Manager Emerging Technologies and CTO, discusses Video Surveillance Manager 7
Video Surveillance Manager 7.0, along with Cisco’s related end-to-end Connected Physical Security Solutions give plant and IT managers access to robust video surveillance scalability, network aware intelligence, streamlined implementation and simplified management.