The medianet team has recently developed the Cisco Medianet 2.4 Deployment Guide to help you understand how the Cisco Medianet 2.4 feature set can be deployed to solve two common customer-defined use cases associated with rich-media deployments:
- Getting Visibility
- Ensuring Quality of Service (QoS)
Flow Metadata, Media Services Proxy (MSP), Network Based Application Recognition 2 (NBAR2), and the Medianet Services Interface (MSI) are the Cisco Medianet 2.4 features focused on in this guide.
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Tags: business video, flow metadata, media services interface, media services proxy, medianet, MSI, msp, NBAR2, rich media applications, video
In the coming weeks, Cisco will begin shipping the latest releases for the Cisco TelePresence endpoints, which has important implications for those customers looking to roll out a medianet-enabled infrastructure. With the new release, the Media Services Interface (MSI) will ship by default, enabling both the Media Monitoring and Media Awareness solutions for these endpoints. For network administrators, utilizing Media Monitoring in networks managed by Cisco Prime Collaboration Manager and other certified 3rd party management tools, it will now be possible to proactively monitor the network contribution to the end-user’s quality of experience. Being able to monitor key performance metrics (such as packet loss, jitter and delay) will enable network administrators to quickly identify if network service is adversely impacting experience and—in conjunction with Mediatrace—provide them with the ability to dynamically gather the end-to-end diagnostics needed for rapid problem resolution. Quite often, one of the biggest operational challenges with rich media conferencing is detecting and troubleshooting intermittent network quality issues. Often the end user has to complain to the IT department, the video administrator then tries to locate the problem, and by the time they engage the network administrator, the problem has disappeared. This leads to the two operations groups wasting hours trying to be at the right place at the right time to pick up their issues. With Performance Monitor now on both the network and on the endpoints, the operations team can proactively identify the issues and dynamically gather the necessary diagnostics as the problem occurs, rather than attempting to manually gather them after the problem has disappeared. With support in these high value applications, administrators can expect to reduce operational costs and maintain high levels of customer service. Read More »
Tags: desktop video, Media Awareness, media monitoring, medianet, mediatrace, Metadata, MSI, performance monitor, TelePresence, video soft client
In a previous blog, I discussed the value of media awareness with desktop video applications like Jabber for Windows. More recently, we have extended support to the WebEx meeting center client using the same media services interface (MSI) development kit as used with the Cisco Jabber client. Just as media awareness enables the network to differentiate between the various unified communications flows—voice, video and IM/Presence—with the WebEx meeting client we have added metadata tags to represent the data sharing flows that are used as part of WebEx web collaboration.
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Tags: desktop video, jabber, Media Awareness, medianet, Metadata, MSI, video soft client, WebEX
Part 2 of a 4-part series
In part one of this series, Cisco Video Collaboration Group SVP Marthin De Beer kicked off our exploration of the new Cisco Video strategy unveiled at Cisco Live 2012 in San Diego.
Video drives more traffic than any other application on the network and it’s changing how people communicate, collaborate, and consume content and entertainment. By 2016, we forecast 86% of traffic on networks will be video.
Using video is about the optimal experience for the task at hand – it is about creating that in-person experience from immersive TelePresence, but also about creating the best possible experience when you are on the road participating via your iPad.
When it comes to video, Cisco does three things differently to ensure superior end-to-end video experiences with greater efficiencies:
- Architectural Approach: The Cisco Medianet architecture delivers superior experiences and efficiencies by integrating video capabilities all the way from the network to the application. Cisco video endpoints use Medianet to discover and configure themselves, dramatically reducing deployment cost. Medianet infrastructure provides detailed performance information, which allows IT organizations to detect and fix problems in a fraction of the time required by traditional approaches. Medianet also helps companies leverage existing investments to build new capabilities more cost efficiently, such as adding recording and sharing to TelePresence or providing common call control for voice and video endpoints. Cisco’s advantage comes from the network, which allows us to build and manage systems that best “understand” network performance, complexity, interactivity, and capacity. While Medianet provides compelling experience and total cost of ownership advantages today, we believe an architectural approach like Medianet will become absolutely required as video becomes pervasive.
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Tags: Cisco Networked Video Strategy, enterprise video, medianet, NDS, service provider video, TelePresence, video, video architecture, video collaboration, video intelligence, video surveillance, videoscape
Part 1 of a 4-part series
A few months ago at Cisco Live in San Diego, I outlined Cisco’s strategy for networked video across service provider, enterprise, and consumer networks. I talked about changes in enterprise user adoption, the future of television, and how these markets will come together over time. We are in the midst of a major market transition and the way we consume video today will soon be a thing of the past. Take a look at my Cisco Live Video and Collaboration keynote and allow me to make a point here. This is the way we are used to experiencing video – in a linear fashion from beginning to end. I believe watching video in this manner provides an insufficient experience and will soon be as antiquated as watching a black and white film is today.
Experience matters. Capturing video for future reference and viewing in a linear fashion will no longer be enough. What if we could search within a video for specific keywords or topics that the speakers covered? Or skip to a particular speaker, like Michael Gliedman, CIO of the NBA, who joined us in the keynote? These are examples of some of the advances made in video over the last few years that can improve the overall experience. Let’s take a look at this example where we have applied video analytics to the very same keynote recording. These are just some of the capabilities possible with the advancements in our Cisco networked video portfolio and architecture.
Over the next few weeks I and others will shed more light on Cisco’s networked video strategy, which includes transforming Video Entertainment in the home, Video Collaboration in the workplace, and adding Video Intelligence to extract relevant data from video across service provider and enterprise networks.
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Tags: Cisco Networked Video Strategy, collaboration, enterprise video, medianet, service provider video, TelePresence, video, video entertainment, video intelligence, videoscape