Last year, it was my first time attending Enterprise Connect. It was exciting to share with customers for the first time how the network played a significant role in ensuring a successful video deployment. This year, we had the opportunity to demonstrate how troubleshooting could be greatly simplified with Cisco Medianet Media Monitoring capabilities embedded into endpoints and the network using Cisco Prime Collaboration. We also demonstrated how Cisco Medianet capabilities allow customers to effectively do more with the current network. For example, Cisco Jabber running on a laptop conveys information to a set of network nodes. The network, in turn, routes the traffic based on the information provided by Cisco Jabber and in this case the policy is to route desktop traffic over the backup link which is normally idle. This way, customers can maximize all existing network resources and delay expensive bandwidth upgrades while protecting business critical traffic from desktop video. Customers responded positively to the demos.
We came together at ASIS, September 2012 in Philadelphia and made good progress with Plugfest – The Media Services Proxy (MSP) CDN program for validating the interoperability of your IP Surveillance cameras with the Cisco Network. We shared with you the capabilities of MSP, the value it can bring for you, and had a live lab where we tested (plug-and-play) your cameras with the MSP software at the event.
Since then we have been working with many of you on getting you on boarded with the CDN program so you could be our official partners, and have also been working on analyzing the lab data we gathered at ASIS.
We will be at ISC West 2013 to share our progress and next steps with you. I take great pleasure in inviting you to our sessions at ISC West –
Let’s face it, there are times when many of us have had a challenging experience connecting everyone in a meeting with video. Delivering an improved experience is equally important for the end users as is for IT.
From the end user perspective, intuitive interactions, icon-driven interfaces, voice features in video phones, integrated help guides, and the availability of better applications that deliver consistent user video experiences across their many devices are all good things. This in turn makes the users less dependent on IT, and reduces the barriers for deployment. It is really simple — if a user likes what they use for these video experiences, then they will share it with other users and will help to onboard them. This leads to more people on the same platform, and as the video experience gets more broadly deployed, the benefits can be achieved by more people at more places. That is social networking 101. The BIG differences in the enterprise environment is that those new video experiences should be powered by an architecture and applications that deliver security, identity, quality, scale, reach and transparent integration with the rest of the IT applications the users require to work. But with the right architecture in place, the journey to a better video collaboration experience is well mapped and available from day 1.
From the IT perspective, these new video tools need to deliver business class, reliable, scalable, and highly integrated experiences. Video should be secure and video should be compliant. The software and hardware architecture should leverage the power of the network to make video as easy to turn up as voice. Having a single call control, conferencing, and management platform to administer all the services is key. Cisco is the only vendor in the market that can offer all these components (and the network layer integration). All these elements together help to make video a more effective business tool that drives video adoption and success.
We’re at a tipping point leading into the next wave of video innovation, delivering pervasive business benefits for users across the organization. Making video as easy as voice is a big step forward that spans the end to end user experience.
Cisco has been driving the waves of video innovation — helping businesses to empower, engage, and innovate — every step of the way:
From the first wave when we pioneered with the first architecture for voice, video and integrated data (AVVID) we helped to deliver video over the network as a communication tool.
Then Cisco drove the movement of video from a niche, optional communication vehicle for a few people, difficult to use, and IT support-intensive, to a one-touch, easy to use, IT automated, and fully integrated communications and collaboration tool that helped video to be the mainstream communication and collaboration tool we have today.
Right now we are working on driving the third wave of video innovation by making video fully integrated into business processes in order to leverage its power and reach as a business-critical application for all users — on every device and location. All powered by the intelligence of the network and the flexibility of our software. Our Medianet capabilities are paving the road for more pervasive video experiences for all devices and networks, based on open standards.
So if you believe — as I do — that video is here to stay, then dare to be bold and imagine what video can do for you and your business when video experiences can be better than being there, there is video on every pane of glass, and video can be as easy or easier than voice.
Learn about our video collaboration strategy and new recently announced pervasive video and conferencing solutions by watching our March 19 & 20 Collaboration Announcement Webcasts on demand now, including strategic overviews and demonstrations by Cisco leaders. Then learn more technical details about the features and architecture that differentiate these new Cisco video, WebEx and unified communications solutions by attending our live April 16 Technical Briefing with Q&A. I encourage you to learn more and register now now.
Next week is the annual Enterprise Connect conference where thousands of industry leaders flock to sunny Orlando, FL to share visions and strategies for enabling collaboration in the workplace—and you can definitely expect Cisco to be there with news on how we’re changing the way people work.
Last year, you shared with us your challenges with scaling video and collaboration solutions. Some of you have expressed concerns with how your networks will be drowning in video traffic. This year, we’re happy to be back to share with you some new innovations that will help you with these scaling and management obstacles—it’s what we’re doing with medianet.
Vasanth Matamudra, Product Manager from the Cisco Medianet team, recently led a webinar presentation hosted by ActionPacked! Networks, a Cisco Developer Network (CDN) registered partner. The title of the webinar presentation is “Cisco Medianet—Media Services Interface (MSI): Simplified Deployment and Reduced Operational Costs.”
ActionPacked! Networks has posted the entire webinar on YouTube.