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Have a medianet question? Want to share your medianet experience? The Medianet Community Site is here!

Medianet is growing and to keep up with the growing demands I am happy to announce the launch of the new medianet community site that is informative and interactive.

The forum is designed to make it easier to discuss and get advice, by talking and learning not just from the experts from our team, but from other customers, partners and experts in the field.

This community is:

  1. A go to place for all your questions
  2. A place to learn about what others are doing and what’s working
  3. A place where you can get in touch with real people and get trusted responses

Medianet TME’s, support engineers and PMs, monitor the site to answer your questions and have an open conversation with you! Check it out and post your question or comment!

Learn more:

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Cisco on Cisco: The Video Avalanche is here… Medianet to the rescue!

Cisco’s business is going through a transformation and the company is relying on Rich Media tools such as Collaboration and Video to cut costs, increase employee productivity and improve operational efficiencies.

As of July 2011, there are a total of about 1250 high end Cisco Telepresence systems and another 6000+ Tandberg based Telepresence and video endpoints. The total number could grow to 25,000 in the next 18-24 months. Also, the use of video with WebEx is growing every day. The company is also leveraging video technologies for live meetings such as the Global Sales meeting that brings together 20,000+ employees virtually for two days. Use of Video on Demand technologies is increasing through video blogs, show and share and other employee and customer engagement applications. Digital Media Systems have become a key part of the employee communication strategy and the Safety and Security team is also upgrading several thousands of new security cameras.

 All of these bring tremendous challenges to IT, especially to the Infrastructure teams. Architecting, Designing and Operating the network for this large scale, global video deployment has made the IT Infrastructure teams think through their plans.

Cisco IT is rolling out the Medianet architecture to address many of these challenges.

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New approach to ensure quality user experience for rich media applications: use routers, switches and ‘smart’ endpoints to monitor the real traffic flow

User satisfaction is the ultimate metric for performance evaluation of rich media services. The only way to be sure of delivering highest quality of experience is by actually measuring quality of experience. Therefore, it is not surprising that most IT managers identify application performance as their single most critical problem.

Many traditional performance monitoring solutions are delivered as appliances. Although an increasing number of solutions are deployed on virtual machines or in some cases cloud offerings are available, there are nevertheless ongoing administrative  overhead. Monitoring is best done pervasively unless you already know in advance where all the problems are going to be. Deploying these traditional monitoring solutions  typically only provide partial view as it is not possible to deploy probes everywhere.

With IOS Performance Monitor, first made available in IOS 15.1(3)T, we introduced a new innovative approach to performance monitoring. A Cisco network element is embedded with native monitoring capabilities. It can collect packet loss, jitter, delay and response time information for performance evaluation of data, voice and video services. This approach effectively turns every network element as probe providing the most extensive visibility because all the flows must go through the network. This approach eliminates the need for deploying flow data collection solutions external to the network devices which would lead to increased costs for data collection and operation expense.  Now, network managers can continue to leverage their Cisco IP network assets, resulting in substantial savings.

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Must read for getting started on medianet media monitoring!

For network operators who want to get started on the Medianet features Mediatrace and Performance Monitor the QuickStart Guide is a must read!
 
The Quick Start guide takes you on ‘tour de CLI’ and walks you step by step through the configuration of Mediatrace and Performance Monitor. It contains many show command examples and explains how to read them.
 
Furthermore, the guide provides insights under the hood of Performance Monitor and Mediatrace. This information about the mechanics of Media Monitoring you will not find in a manual!

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Medianet Service Discovery and Auto-Registration: Building the dynamic media system – Part 2

August 9, 2011 at 10:40 am PST

In the first part of this blog we discussed the transition from unified communications to pervasive video and the use of service discovery mechanisms and auto-registration.

Over time, the use of service discovery and registration protocols will become pervasive across rich media endpoints to simplify and automate deployment. It provides the foundation by which applications can then automate other aspects of configuration on the endpoints. One example would be to have a set top box not only automatically discover and register to its nearest content server but also to provide other information such as location to enable the automatic selection and streaming of the right content for that particular set top box. Network service discovery and registration provides the basic infrastructure to enable a fully automated application deployment; achieving true plug and play deployment.

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