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Medianet – Horizontal & Vertical integration – In practice!

January 23, 2012 at 10:24 am PST

In the last medianet blog, Ulrica de Fort-Menares described the medianet architecture as two concepts: horizontal and vertical integration. In this blog we will discuss some examples of these concepts.

Vertical integration is about applications and network working together end-to-end across the network to deliver intelligent services. One of the ways to realize this vertical integration is through Media Services Interface (MSI) which was discussed in an earlier blog. MSI is a software component that is embedded in video endpoints and collaboration applications allowing them to leverage intelligent network services. The network also benefits from the integration by being able to get contextual information from the endpoints and applications.

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Medianet – Horizontal & Vertical integration

Medianet is the architecture for video. The architecture has two very simple concepts:

  1. Build capabilities around services that run across the infrastructure in order to deliver consistent experience.
  2. Build intelligence into the network

The former we term horizontal integration and the latter vertical integration.

Figure 1: Medianet Architecture

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Fast Convergence Counts

To reduce network bandwidth, video is highly compressed. Any loss likely causes visible artifact for a varying amount of time. Watch this short video and see the impact of packet loss, jitter and delay on video.

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Cisco IT Deploys Medianet

December 15, 2011 at 10:52 am PST

In August, Jawahar Sivasankaran blogged about how Cisco IT is using medianet to help them handle the “video avalanche”. Now can learn more details about the medianet deployment at Cisco in the case study “How Cisco IT Is Deploying a Medianet Architecture to Support Pervasive Video Adoption

The case study discusses the phased approach for medianet deployment at Cisco and some early results. In the phase 1 of the project medianet performance monitor was enabled in approximately 9,000 Cisco Virtual Office Routers to help Cisco IT meet service-level agreements (SLAs) while keeping operational costs down. In subsequent phases, mediatrace and autoconfiguration will be deployed.

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The People Behind Medianet

December 9, 2011 at 4:13 pm PST

You have been following the medianet blogs for a while and you may have seen the medianet team member’s profile in these blogs. Now you have a chance to meet two of them:  Ulrica de Fort-Menares who runs the medianet program and  Aamer Akhter who is a technical marketing engineer.

Ulrica and Aamer have been instrumental in driving innovation and collaboration among hundreds of people to make medianet a reality. Watch this video and see them talking about the culture of our team and how medianet innovates the technology world not only by enabling pervasive rich media experiences but also by expanding the boundary of the network.

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