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Virtualized Data Centers and The Media Cloud

By Tom Ohanian, Cisco Service Provider Sales Business Development Manger

The desire is all around us—being able to consume the type of content we want, wherever and whenever we want it.

It seems simple. A person merely wants to click on a button and have interactive control of content while it plays back on a range of consumer devices. When we click on a song or a film that we’d like to purchase or rent from an online store, we’re looking for content, convenience, and ease of use.

What the consumer probably isn’t aware of—and most certainly shouldn’t be concerned with—is that a complex digital media supply chain exists before that content becomes available across devices. That supply chain starts with raw materials—the video and audio clips that make up the program—through a series of processes that ultimately create a series of content choices for the consumer to download.

In the “good old days” of broadcasting, content was made available in two formats. Today, by adding Read More »

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