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Decoding Social Media Measurement

Have you ever felt like measuring social media was like a trying to crack a secret code? Sometimes it’s difficult to figure out what data is important to measure out of all the information we are receiving.

September 26th Let's Chat! #Ciscosmt Twitter Chat

September 26th Let’s Chat! #Ciscosmt Twitter Chat

And as social media continues to become more of the way business is conducted, I’ve seen a shift in what experts are focusing on and recommending.

Join me and our special guest,  Charlie Treadwell, Manager, Digital and Social Media Marketing at Cisco, for a #Ciscosmt Twitter chat on Thursday, September 26th from 9-10am PT. As part of our monthly “Let’s Chat! #Ciscosmt Series” chats, Charlie will share his listening, measurement, and monitoring expertise and we will:

  • Discuss ways to make sense of all the social media metrics
  • Share measurement, listening, and monitoring best practices
  • Identify metrics to focus on
  • Explore examples showing social media measurement’s impact on business
  • Determine how to make sense of all of the data
  • Review ways to up-level measurement practices in a company
Let's Chat! #Ciscosmt Series Measurement Twitter Chat

Let’s Chat! #Ciscosmt Series

 

Let’s make this a really interactive session. Bring your questions for Charlie and share your own insights and examples throughout the chat or even prior to the session. We’re looking forward to your interactions!

 

For those that might be new participating in a Twitter chat, here are some quick details:

What is a Twitter Chat?
Twitter chats are scheduled gatherings of Twitter users to discuss a given topic, using a hashtag to keep track of conversation.

How do I participate?

  • There are many ways to participate in a Twitter chat. You can use a dedicated chat platform, (i.e. Twubs, TweetChat, Tchat.io, etc.), your favorite Twitter client (TweetDeck, Hootsuite, etc.) or you can even just user Twitter search to follow the chat hashtag.
  • We want it to be an interactive chat, learning from each other. Join in the conversation with your insights and experiences using #Ciscosmt. And also interact with others, re-tweeting, exchanging ideas, and commenting on other points of view.
  • Questions will be labeled Q1, Q2, Q3. If you are responding to a question, please start your tweet with the corresponding answer number “A1”.

Cisco Social Media Training Program Opportunity:

If you have any questions or are interested in other types of social media training, check out our complimentary Cisco Social Media Training Program and follow the #ciscosmt hashtag.  To request  customized one-on-one team training sessions, email ciscosmtraining@external.cisco.com.

We look forward to your insights here and during the #Ciscosmt Twitter chat!

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8 Steps to Rock Your Social Media Engagement #lostinsm

November 10, 2011 at 5:31 pm PST

As a follow-up to my last blog post, here is the Reader’s Digest version of how to create social media engagement.

Each step is a word:

Listen • Integrate • Share • Talk • Enable Talk • Nurture • Evaluate • Refine

If you have paid close attention, you’ve probably discovered that the first letter of each word put together spell the word LISTENER. Makes it easy to remember, right? It all starts and ends with listening!

LISTEN

If you don’t do anything else, just listen. If you’re new to social media, listen first, engage next. If you’ve been doing social for a while, keep listening. Always! Not just during your launch period or around your event. Listening can help you get an outside perspective on your company. It can help you gain real-time unfiltered feedback, uncover issues, pain points and new opportunities. It can also be used to gain an edge on your competition, and can even help you avoid or minimize a crisis situation. Hint: Read More »

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Measuring Social Media and Its Impact on Your Brand

As social and digital media continue to become a bigger focus for teams at Cisco, having a way to measure the impact and success of these initiatives is more important than ever.

  • What resonates with our customers?
  • Are we meeting our goals for specific audiences?
  • How can we better refine our strategy and tactics?

Having this information is crucial to making decisions about how our social media investment fits in to the overall marketing mix. Read More »

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