As a follow-up to my last blog post, here is the Reader’s Digest version of how to create social media engagement.

Each step is a word:

Listen • Integrate • Share • Talk • Enable Talk • Nurture • Evaluate • Refine

If you have paid close attention, you’ve probably discovered that the first letter of each word put together spell the word LISTENER. Makes it easy to remember, right? It all starts and ends with listening!

LISTEN

If you don’t do anything else, just listen. If you’re new to social media, listen first, engage next. If you’ve been doing social for a while, keep listening. Always! Not just during your launch period or around your event. Listening can help you get an outside perspective on your company. It can help you gain real-time unfiltered feedback, uncover issues, pain points and new opportunities. It can also be used to gain an edge on your competition, and can even help you avoid or minimize a crisis situation. Hint: Read More »

Tags: best practices, customer, engagement, engaging, facebook, how to, KPIs, Listening, measurement, measuring, metrics, partner, slideshare, social media, strategy, twitter, youtube

As social and digital media continue to become a bigger focus for teams at Cisco, having a way to measure the impact and success of these initiatives is more important than ever.

• What resonates with our customers?
• Are we meeting our goals for specific audiences?
• How can we better refine our strategy and tactics?

Having this information is crucial to making decisions about how our social media investment fits in to the overall marketing mix. Read More »

Tags: framework, measurement, metrics, social media, Social Media Strategy