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Public Relations 101 for Partners—and How to Get Started

As you know, Public Relations, or PR, is not the act of crafting a press release and slinging it onto the wire—or posting it to the dark news recesses of your web site. PR is also not about blasting the same story to everyone.

Another thing PR is not: advertising. This means you don’t have to shell out a ton of cash to get a placement, but you also don’t have much control over whether your story gets written, or where it will appear. 

Instead, PR is about being organized, methodical, and strategic. It’s about having a plan, writing targeted releases tied to timely business pain points (like BYOD, for example), identifying the right journalists, and creating relationships. 

In fact, I’ve even heard PR re-coined as TMR (Target Market Relations). Let’s face it, in the marketing world the “shot-gun” approach hasn’t worked for a long time (blasting the same thing to everyone, at the same time). It doesn’t work for email marketing, and PR is no different. It’s all about segmenting and targeting, segmenting and targeting…

Ultimately, PR requires sustained effort and diligence. However, the payoff can be immeasurable for your business.

Case in point: 53 Cisco mConcierge partners utilizing the Cisco mConcierge Service recently embarked on a successful 12-week PR journey comprised of:  Read More »

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Are You a Search Engine Marketing Maven or a Trade-Show Pro?

Probably not. It’s not that you don’t want to be. You’re just busy with a million other details, like running a business.

That’s why the Cisco mConcierge program developed a set of concise Tactical Marketing Guides. These guides are designed entirely to help you better execute on more than a dozen common marketing initiatives, including social media networking, newsletters, and radio ads — just to name a few.

Think of them as marketing “Cliff Notes,” or “cheat sheets:” just the basics, boiled down to two pages, complete with objectives, best practices, and a sample timeline.

Read More »

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