Probably not. It’s not that you don’t want to be. You’re just busy with a million other details, like running a business.
That’s why the Cisco mConcierge program developed a set of concise Tactical Marketing Guides. These guides are designed entirely to help you better execute on more than a dozen common marketing initiatives, including social media networking, newsletters, and radio ads — just to name a few.
Think of them as marketing “Cliff Notes,” or “cheat sheets:” just the basics, boiled down to two pages, complete with objectives, best practices, and a sample timeline.