Marketing
Indoor WiFi Location and Beacons: Better Together
3 min read
In just two years, indoor location technology has taken off and attracted a lot of buzz across industries, from retailers to healthcare. But...
Cisco GMCC Team – My Gratitude
1 min read
I would like to personally thank the entire Global Marketing and Corporate Communications team at Cisco for the amazing work they do! Because of their tenacity, creativity and dedication to elevating Cisco’s brand throughout 2013, I accepted the Marketer of the Year award for Brand Building on behalf of our team at last week’s Marketers […]
Explosive Growth in Mobility and Location-based Marketing
2 min read
It’s exciting to watch the explosive growth of mobile and hyper local based services. Mobile location based services and marketing is...
Mobile Marketing & Location Context @ ClickZ New York 2014
1 min read
Digital Marketing Executives, trade press and specialist companies gathered in New York this week for the latest ClickZ...
Mobile Marketing @ SES Jakarta & WiFi based Location Context
3 min read
SES ( soon to be called ClickZ) hosted a Digital Marketing Conference in Jakarta this week which is the meeting point for digital marketing and advertising professionals in the AP region....
Sales and Marketing in the Age of the Customer
2 min read
Several members of my team participated in this month’s Forrester Sales Enablement Forum, an annual conference where sales enablement professionals from around the world gather to discuss industry trends and best practices. This year’s theme: Drive growth with a 21st-century selling system, centered on strategies for surviving and thriving in “the age of the customer.” […]
Marketing Insights on Revenue Generation, Buying Patterns, and the Role of Social
3 min read
Cisco Senior Vice President Karen Walker shares marketing insights with Crimson Marketing CEO Glenn Gow.
Customer Interactions in the Evolving World of Marketing
1 min read
In a world where we are increasingly connected, and other’s opinions or reviews are more accessible than ever, marketing must evolve to keep up. Consumers want, and expect, ‘on-demand’ marketing –customized marketing that caters to what they need, when they want it, and is extremely responsive. 59% of consumers who have experienced personalization believe it […]
Content Marketing (Made Easy)
1 min read
Content is one thing. Marketing is another. The two are straightforward on their own but significantly more complex when combined. What we do at TechWiseTV is content marketing. But its still a work in progress. My friend Amy Lewis (@commsninja) tweeted an article by Tracy Vides on ‘How Content Marketing is Ruining your Business” Got […]
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