Marketing

May 13, 2014

EXECUTIVE PLATFORM

Cisco GMCC Team – My Gratitude

1 min read

I would like to personally thank the entire Global Marketing and Corporate Communications team at Cisco for the amazing work they do! Because of their tenacity, creativity and dedication to elevating Cisco’s brand throughout 2013, I accepted the Marketer of the Year award for Brand Building on behalf of our team at last week’s Marketers […]

March 17, 2014

EXECUTIVE PLATFORM

Sales and Marketing in the Age of the Customer

2 min read

Several members of my team participated in this month’s Forrester Sales Enablement Forum, an annual conference where sales enablement professionals from around the world gather to discuss industry trends and best practices. This year’s theme: Drive growth with a 21st-century selling system, centered on strategies for surviving and thriving in “the age of the customer.” […]

February 17, 2014

PARTNER

Marketing Insights on Revenue Generation, Buying Patterns, and the Role of Social

3 min read

Cisco Senior Vice President Karen Walker shares marketing insights with Crimson Marketing CEO Glenn Gow.

February 6, 2014

EXECUTIVE PLATFORM

Customer Interactions in the Evolving World of Marketing

1 min read

In a world where we are increasingly connected, and other’s opinions or reviews are more accessible than ever, marketing must evolve to keep up.  Consumers want, and expect, ‘on-demand’ marketing –customized marketing that caters to what they need, when they want it, and is extremely responsive.  59% of consumers who have experienced personalization believe it […]

January 22, 2014

TECHWISETV

Content Marketing (Made Easy)

1 min read

Content is one thing. Marketing is another. The two are straightforward on their own but significantly more complex when combined. What we do at TechWiseTV is content marketing. But its still a work in progress. My friend Amy Lewis (@commsninja) tweeted an article by Tracy Vides on ‘How Content Marketing is Ruining your Business” Got […]