I would like to personally thank the entire Global Marketing and Corporate Communications team at Cisco for the amazing work they do!
Because of their tenacity, creativity and dedication to elevating Cisco’s brand throughout 2013, I accepted the Marketer of the Year award for Brand Building on behalf of our team at last week’s Marketers that Matter awards ceremony in San Francisco.
This talented team continues to inspire me, but also our employees, our customers and our partners on a global scale. They have set the bar high for building a brand in an age of the empowered and connected customer, truly bringing the Internet of Everything to life.
Congratulations all around and my GRATITUDE! I am so fortunate to work with such a talented team.
Check out the video below that was part of the winning nomination!
Tags: Global Marketing and Corporate Communications, GMCC, Marketers that Matter award, marketing
It’s exciting to watch the explosive growth of mobile and hyper local based services. Mobile location based services and marketing is rapidly becoming BIG business, with an estimated $4.5B of mobile advertising being location based (rising to over $10B by 2017).
Let’s look at some of the fundamental factors, drivers and numbers behind this growth to put it into context. Read More »
Tags: advertising, analytics, attribution, best practice, click attribution, consume, content, context, conversation, crm, customer, digital, engagement, Industry, location, location-based, marketing, mobile, mobility, model, multi-channel, network, omni-channel, purchasing, relationship, ROI, sales, services, technology, trend, wi-fi, wifi, wireless
Digital Marketing Executives, trade press and specialist companies gathered in New York this week for the latest ClickZ Live NYCevent.
Location, location, location…!!!
A very clear trend visible here is how location had become a key part of the digital marketing language.
It was part of the Keynote addresses.
- Facebook’s former Director of Marketing is advocating it.
- Google are presenting on it and delivering workshops on it.
- Various booths talk about its importance.
- Numerous speakers mention it in their presentation.
- And Cisco are evangelizing how indoor location using WiFi and CMX can really enhance location capabilities and hugely driven additional revenue streams and enable new business models. Read More »
Tags: analytics, attribution, best practice, click attribution, clickz, Conference, consume, content, context, conversation, crm, customer, digital, engagement, Industry, jakarta, location, marketing, mobile, mobility, model, multi-channel, network, omni-channel, purchasing, relationship, ROI, sales, services, technology, trend, wi-fi, wifi, wireless
SES ( soon to be called ClickZ) hosted a Digital Marketing Conference in Jakarta this week which is the meeting point for digital marketing and advertising professionals in the AP region.
Here the latest mobile marketing trends, best practices, new technologies have been discussed and presented, including Cisco’s CMX capabilities as part of meet the experts session called “Context marketing using Wifi location services”.
Some interesting observation and ideas being discussed include:
Multi-Channel Attribution modeling:
While online marketing investments are more measurable compared to conventional media such as television, however tracking what leads to sales conversion is becoming increasingly complicated.
The simple measures of last click or first click attribution are not fully meaningful to represent today’s omni-channel ultra-connected consumer. Therefore it’s not surprising that multi-channel tools and attribution modeling are one of the hot topics in digital analytics.
Data to underpin a successful digital marketing strategy:
Increasingly consumers are connected all the time – and with that every day around the world, connected consumers are being wooed by offers of better prices, better deals and better service.
How can marketers compete…often the only defence they think they have to fire back at competitors is to match those deals and price cuts.
However data is key, as more information about customers becomes more plentiful and more detailed, and as customers become more interactive with the companies they buy from, the competitive marketing landscape is becoming radically different. For many advanced organisations it is using data to deliver insight and analysis gives them a competitive edge to keep ahead of the pack. Read More »
Tags: analytics, attribution, best practice, click attribution, clickz, Conference, consume, content, context, conversation, crm, customer, digital, engagement, Industry, jakarta, location, marketing, mobile, mobility, model, multi-channel, network, omni-channel, purchasing, relationship, ROI, sales, services, SES, technology, trend, wi-fi, wifi, wireless
Several members of my team participated in this month’s Forrester Sales Enablement Forum, an annual conference where sales enablement professionals from around the world gather to discuss industry trends and best practices. This year’s theme: Drive growth with a 21st-century selling system, centered on strategies for surviving and thriving in “the age of the customer.”
With information virtually at their fingertips, buyers are more informed, savvy and selective than ever before. And, the old approaches to sales and marketing no longer produce the results we need to grow revenue.
Read More »
Tags: customer, Forrester Sales Enablement Forum, marketing, sales, sales force development