After jumping on two planes, and lugging along all of my video equipment, I’ve made it to Barcelona, Spain, for Partner Velocity, which is taking place this week. This annual event brings together thought leaders from across the marketing world to talk and engage with our partners, helping them learn the latest marketing tips and tricks.
Today I had the chance to host a Ustream broadcast with Scott Klososky, the former CEO of three startups. Scott filled us in on cloud computing, one of the most disruptive technologies since the advent of the Internet. Scott will be hosting a session here at Partner Velocity titled “What Is the Cloud and Why Should I Care?” With that as the jumping point for our discussion, we had a far-ranging talk on why cloud is critical right now.
Here’s a replay of the broadcast:
Want to read more about what we talked about? Read on for a recap. We also have information about our next Ustream broadcast, which is on hosting a Ustream broadcast, scheduled for tomorrow, at 11:45 a.m. CET.
As I’m focusing more on Collaboration and Innovationand less on Supply Chainthese days, I thought I’d share a story of ‘Ideation’ with you for my opening blog. That’s because it’s usually one of the first steps in the product development lifecycle, and makes chronological sense when discussing innovation. In later blogs I’ll share some of the subsequent steps – you know: Selection, Prototyping, Validation, Development and finally, Launch. Different companies use different terms and different processes, but all good products start out with a good idea.
Let me take you back in time for a moment. When I was eight years old I noticed that the local UK comic magazine that I bought on a weekly basis was running competitions for readers to submit puzzles for other readers to solve. I was attracted to the Secret Service game that was one of the prize options, but what was my idea? How was I going to win if I didn’t have a good idea? Well, I decided that I’d submit a match puzzle – you know we actually had lots of matches in the 60’s! This puzzle isn’t hard (please remember I was eight years old) and looked something like the picture above. The question was “How do you make a square by adding just one more match and not moving the others?”
Anyway, fairly obvious that you make a square by placing a forth match adjoining the other three to make a square with the bases as in the next picture (click ‘read more’ when finished with this page to see how). Well, I had the pride of seeing my puzzle published and, more importantly for me, I actually won the Secret Service game! But that’s not the point… Read More »
Barcelona is a great city—with its fantastic Basque food, gorgeous beachside location, and beautiful architecture courtesy of famed architect Antonio Gaudi, this Spanish city can’t be beat.
Next week, Barcelona will play host to partners from around the world who will be convening there to attend Partner Velocity, our annual event focused on giving our partners the insight, knowledge, and networking they need to accelerate their marketing.
This year, we’ll be providing our partners with access to the inside scoop on the latest social media and web 2.0 marketing trends. We’ll also have two sessions on marketing the cloud.
I’ve been blogging about Cisco and non-Cisco stuff on my personal blog for a while and I’m thrilled to start contributing to the Cisco Social Media Blog too. To kick things off, in case you’ve missed these, check out some of our lessons learned and tips on live social video streaming, geo-location integration into B2B events and corporate tweet chats.
The 9 Secrets of Success with Social Video
Not another term that starts with the word “social”, please! Hear me out. This is not your average video story: we created a video, put it on YouTube and bang, thousands of people have viewed it. So then, what is it?
Never Stop Experimenting: Pushing the B2B Event Envelope with Geo-Location CiscoLive 2010. Another year, another planning cycle. “How can we push the boundaries of last year’s show? How can we do something new? How can we increase traffic on the show floor?” Read More »
How marketers persuade their customers to do their work for them.
The other day, my father was telling me a story about a water bottle. This was your ordinary half gallon reusable bottle that someone might take to the gym, or on a camping trip. The difference about this bottle was that my father didn’t want it, but he paid good money for it. “Then why did you buy it?” I asked. He went on to tell me how when he went to fill up their water for the week, he encountered a man from Watermill, the company that owned the water purification kiosks. The man said, “Here, fill up your water on us, no purchase required.” Handing my father 8 tokens (no cash value) to put into their machines to fill his water for free. Wow, this was a great deal, no strings attached!
After my father was finished the man mentioned that he was selling new water bottles and asked if my he was interested in buying one. He felt an urge, no an obligation to purchase one. Even though he didn’t need it. Even though the price of the bottle was more than the $2 in quarters he would have spent to fill up his water. So there sits my father with this unwanted water bottle, and a perfect opportunity for me to introduce him to the rule of reciprocity.