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Partner Velocity: Unleash Your Inner (Marketing) Superhero

December 10, 2010 at 1:20 am PST

We’ve wrapped up an action-packed week at Partner Velocity in Barcelona, Spain where Cisco partners learned, not only to change their way of thinking about marketing, but also to use social media in innovative ways.

I had a chance to interview speaker and creative director of Thinque Anders Sorman-Nilsson about ideas and how to “thinque funky.”

Anders says that in a highly digital world, high touch (and appealing to our customers’ hearts and emotions) is key. He also talked about thought leaders, those who have unleashed their own inner super heroes, who blaze a trail in new thinking.

What else did partners learn at the event? Here are just a few memorable quotes from speakers.

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Harnessing the Power of Marketing at Partner Velocity

December 8, 2010 at 12:17 pm PST

With new ways to amp up your marketing, innovative ways to use social media, ways to market the cloud, and outside-the-box thinking, the fourth annual Partner Velocity event kicked off yesterday in Barcelona, Spain.

So far, attendees have heard from speakers about a variety of topics, including: How to “thinque funky,” differentiation, using mobile for marketing, cloud, and personal tips on growing professionally and balancing home/work life. We’ll have interviews with speakers and session recaps over the next few days. I got the chance to visit with a few partners to find out what they’re eager to learn about at this year’s event.

With only one full day of the event under our belt, we’ve already learned a ton. Read on to find out what we’ve heard about so far.

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Live from Partner Velocity: Recap of our Channels Chat with Scott Klososky

December 7, 2010 at 3:55 pm PST

After jumping on two planes, and lugging along all of my video equipment, I’ve made it to Barcelona, Spain, for Partner Velocity, which is taking place this week. This annual event brings together thought leaders from across the marketing world to talk and engage with our partners, helping them learn the latest marketing tips and tricks.

Today I had the chance to host a Ustream broadcast with Scott Klososky, the former CEO of three startups. Scott filled us in on cloud computing, one of the most disruptive technologies since the advent of the Internet. Scott will be hosting a session here at Partner Velocity titled “What Is the Cloud and Why Should I Care?” With that as the jumping point for our discussion, we had a far-ranging talk on why cloud is critical right now.

Here’s a replay of the broadcast:

Want to read more about what we talked about? Read on for a recap. We also have information about our next Ustream broadcast, which is on hosting a Ustream broadcast, scheduled for tomorrow, at 11:45 a.m. CET.

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GE Innovation – Thinking Outside of the Box (or Should that be ‘Square’?)

December 2, 2010 at 10:06 am PST

As I’m focusing more on Collaboration and Innovation and less on Supply Chain these days, I thought I’d share a story of ‘Ideation with you for my opening blog.  That’s because it’s usually one of the first steps in the product development lifecycle, and makes chronological sense when discussing innovation. In later blogs I’ll share some of the subsequent steps – you know: Selection, Prototyping, Validation, Development and finally, Launch. Different companies use different terms and different processes, but all good products start out with a good idea.

Let me take you back in time for a moment. When I was eight years old I noticed that the local UK comic magazine that I bought on a weekly basis was running competitions for readers to submit puzzles for other readers to solve. I was attracted to the Secret Service game that was one of the prize options, but what was my idea? How was I going to win if I didn’t have a good idea? Well, I decided that I’d submit a match puzzle -- you know we actually had lots of matches in the 60’s! This puzzle isn’t hard (please remember I was eight years old) and looked something like the picture above. The question was “How do you make a square by adding just one more match and not moving the others?”

Anyway, fairly obvious that you make a square by placing a forth match adjoining the other three to make a square with the bases as in the next picture (click ‘read more’ when finished with this page to see how). Well, I had the pride of seeing my puzzle published and, more importantly for me, I actually won the Secret Service game! But that’s not the point… Read More »

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Get Revved Up for Partner Velocity

December 1, 2010 at 4:48 pm PST

Barcelona is a great city—with its fantastic Basque food, gorgeous beachside location, and beautiful architecture courtesy of famed architect Antonio Gaudi, this Spanish city can’t be beat.

Next week, Barcelona will play host to partners from around the world who will be convening there to attend Partner Velocity, our annual event focused on giving our partners the insight, knowledge, and networking they need to accelerate their marketing.

This year, we’ll be providing our partners with access to the inside scoop on the latest social media and web 2.0 marketing trends. We’ll also have two sessions on marketing the cloud.

So who’s on tap to present?

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