So, we’ve covered how to get started in social media. We’ve offered you blogging tips and a video walking you through how to craft a great blog entry. Now it’s time to help you put together polished, professional videos that you can feature prominently on your website to help amplify your company’s message and entice customers.
Our expert on this topic is Andrew Phillips, co-anchor of our Partner Update newscasts and our Cisco Channels go-to video guy. Andrew knows his way backward and forward in Final Cut Pro. And, he’s staged and filmed countless videos that we feature here on the Cisco Channels blog and elsewhere.
According to Andrew, nothing can ruin a video more than poor setup. If you invest some time and thought in lighting, staging, and audio, your video will come out so much better than if you just shoot in front of a window without regard to your light source, or if you film outside with loud cars driving by that drown out your audio.
Want to put Andrew’s tricks to use in your videos? Here are his Top 10 Tips for Setting Up the Perfect Video. Read More »
Tags: blog, blogging, ciscochannels, facebook, marketing, partners, sms, social media, spotlight, twitter, video
Since starting my role in Cisco Channels social media some three years ago, I’ve been asked a lot of questions: “What video camera should I buy?” “Who do you like to follow on Twitter?” “Who does your hair?” (OK, no one’s actually asked me the last question, but drop me a note in the comments if you really want to know.)
But the most commonly asked questions that I hear over and over are: How do I get started with social media, what are the best tools to use, and how do I engage more customers? Well, in the interest of helping Cisco partners around the globe achieve resounding social media success, I’m happy to announce our new Channels blog series: Social Media Spotlight!
In this series, my fellow Channels blogger Kalpana Ettenson and I will be addressing any and all social media questions that you have. For starters, we want you to post your most burning social media questions in the comments below so we can address them in upcoming blog posts.
And we also have a few topics planned based on questions we’ve gotten in the past… Read More »
Tags: blog, blogging, channel partners, channels, channels blog, ciscochannels, facebook, marketing, partner, partners, social media, twitter, video, worldwide partner organization
As SVP Edison Peres, SVP Keith Goodwin and EVP Rob Lloyd told you at Partner Summit, we are committed to making it easier for you to do business with Cisco. So to follow up on that promise, you can now find comprehensive industry resources and customer materials on Cisco.com.
So how does that impact you? Now, instead of having to go to both Partner Central and Cisco.com to locate all of the available resources for industries and solutions, you can simply head to the same Cisco.com pages that have always housed the latest customer materials to find everything you need…in one place.
When you get there, you should be sure to take advantage of more than 450 new and updated resources, ranging from training webcasts to marketing campaigns. Get started now by logging into the retail pages on Cisco.com (CCO and password required to view partner-only assets).
So what else can you find on Cisco.com? Read on to find out. Read More »
Tags: cisco.com, customers, healthcare, marketing, partners, Smart Grid
On Feb. 3rd, Brian Fetherstonhaugh, Chairman and CEO of OgilvyOne facilitated a WebEx featuring a panel of thought leaders who shared their knowledge and experiences in using social media to create powerful sales strategies. In part one, Brian shared some amazing research about the changes social media has made to the sales cycle. Today, in part two, we’ll hear from the panel. You can listen to the entire WebEx here.
Meet the panel:
Sam Decker: founder of Mass Relevance. He worked with Dell on their ecommerce engine and also was CMO of Bazaarvoice. Now he is curating content. All of the millions and billions of pieces of content around the world, he pulls it together and curates it so that marketers and salespeople can engage with buyers.
Barbara Weaver Smith: founder and president of The Whale Hunters – a strategic sales coaching firm. They help small businesses grow explosively by finding bigger customers and signing up bigger deals.
Sergio Balegno: director of research with Marketing Sherpa and MECLABS. His company has a phenomenal repository of over 7,000 case histories for the marketing and sales community.
The discussion in Part One focused on how the sales/buying cycle has really changed because of social media. As a result, selling has changed too. In part two, the discussion turned to evidence of this change and tips for dealing with it.
Is this change in buyer behavior happening in small businesses as well?
Read More »
Tags: advice, business advice, event, Guest, marketing, sales, selling, social media, WebEX
We hear a lot about Collaboration and Innovation these days. People try to define what each word means, and how they relate to each other. Probably the best source I’ve found so far is in a great blog by Carlos Domingez that addresses just that. Carlos is one of Cisco’s senior thought leaders, so check out his blog here: Collaboration: What Does it really mean? It’s a fascinating read, especially the references to Evan Rosen and Mark Granovetter. It’s also a great segway to the Manufacturing Active Collaboration Space Solution that I talk about in the video below:
Peter Granger talks about Cisco’s Manufacturing Active Collaboration Solution and how it can help with innovation and product development. GE calls their version Virtual Collaboration Space.
As you can hear in my video, the truth of the matter is that Collaboration and Innovation go hand-in-hand simply because when people get together they feed off one another, adding to each others ideas and seeing opportunities from different angles. They solve each others issues and talk through problems using words, images and video. When you click ‘read more’ you’ll hear more about GE’s use of MACS in a short video featuring senior GE and Cisco figures. I’ll also solve the riddle I set for you in an earlier blog about how to make a new square out of four matches! Read More »
Tags: automation, collaboration, continuous innovation, customer intimacy, Factory, ge, GE networking, general electric, General Electric Networking, idea, ideation, Industrial Automation, Industry, innovation, machine, macs, Manufacturing, marketing, mmvc, mobility, operational excellence, puzzle, R&D, Research and Development, shop flloor, social media, supply chain, TelePresence, vcr, vcs, virtual collaboration room, virtual collaboration space