Cisco Blogs

Cisco Blog > Partner is Now Your One Stop Shop

As SVP Edison Peres, SVP Keith Goodwin and EVP Rob Lloyd told you at Partner Summit, we are committed to making it easier for you to do business with Cisco. So to follow up on that promise, you can now find comprehensive industry resources and customer materials on

So how does that impact you? Now, instead of having to go to both Partner Central and to locate all of the available resources for industries and solutions, you can simply head to the same pages that have always housed the latest customer materials to find everything you need…in one place.

When you get there, you should be sure to take advantage of more than 450 new and updated resources, ranging from training webcasts to marketing campaigns. Get started now by logging into the retail pages on (CCO and password required to view partner-only assets).

So what else can you find on Read on to find out. Read More »

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Use Social Media to Sell Smarter: Insights from our WebEx Event

On Feb. 3rd, Brian Fetherstonhaugh, Chairman and CEO of OgilvyOne facilitated a WebEx featuring a panel of thought leaders who shared their knowledge and experiences in using social media to create powerful sales strategies. In part one, Brian shared some amazing research about the changes social media has made to the sales cycle. Today, in part two, we’ll hear from the panel. You can listen to the entire WebEx here.

Meet the panel:

Sam Decker: founder of Mass Relevance. He worked with Dell on their ecommerce engine and also was CMO of Bazaarvoice. Now he is curating content. All of the millions and billions of pieces of content around the world, he pulls it together and curates it so that marketers and salespeople can engage with buyers.

Barbara Weaver Smith: founder and president of The Whale Hunters – a strategic sales coaching firm. They help small businesses grow explosively by finding bigger customers and signing up bigger deals.

Sergio Balegno: director of research with Marketing Sherpa and MECLABS. His company has a phenomenal repository of over 7,000 case histories for the marketing and sales community.

The discussion in Part One focused on how the sales/buying cycle has really changed because of social media. As a result, selling has changed too. In part two, the discussion turned to evidence of this change and tips for dealing with it.

Is this change in buyer behavior happening in small businesses as well?

Read More »

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Collaboration: with MACS from Cisco it’s as if you’re really there!

We hear a lot about Collaboration and Innovation these days.  People try to define what each word means, and how they relate to each other. Probably the best source I’ve found so far is in a great blog by Carlos Domingez that addresses just that. Carlos is one of Cisco’s senior thought leaders, so check out his blog here: Collaboration: What Does it really mean? It’s a fascinating read, especially the references to  Evan Rosen and Mark Granovetter. It’s also a great segway to the Manufacturing Active Collaboration Space Solution that I talk about in the video below:

Peter Granger talks about Cisco’s Manufacturing Active Collaboration Solution and how it can help with innovation and product development. GE calls their version Virtual Collaboration Space.

As you can hear in my video, the truth of the matter is that Collaboration and Innovation go hand-in-hand simply because when people get together they feed off one another, adding to each others ideas and seeing opportunities from different angles. They solve each others issues and talk through problems using words,  images and video. When you click ‘read more’ you’ll hear more about GE’s use of MACS in a short video featuring senior GE and Cisco figures. I’ll also solve the riddle I set for you in an earlier blog about how to make a new square out of four matches! Read More »

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Broadcast Recap: How to Build, Cultivate, and Measure Success in the New Web

Yesterday I had the chance to host a live broadcast with social media guru Brian Solis—our first Partner Velocity Virtual Engagement. In our hour-long session, Engage: How to Build, Cultivate, and Measure Success in the New Web, Brian discussed the importance of building engagement with both current and potential customers through new social media tools.

Here’s a replay of our broadcast in case you missed it.

Want to learn the tips that Brian shared? Here’s a recap of our broadcast. Read More »

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Cultural insight is marketing’s untapped resource

Anthropologist Grant McCracken, author of Chief Culture Officer, stresses the importance of cultural expertise and how it can be used to create advantages and build successful business and marketing strategies. Read More »

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