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A Simpler Cisco: New Articles Cover Changes, Partner Profitability

July 8, 2011 at 3:08 pm PST

It’s no secret that we’re looking to simplify things at Cisco, streamline, provide stronger marketing support for partners, and increase partners’ profitability. 

Now, new in-depth coverage from CRN gives more detail around the changes based on discussions with Rob Lloyd, EVP of Cisco’s WW Operations.

Here’s a quick recap and links to the coverage:

Cisco Gets Back To Business
Years from now, Cisco Systems’ landmark restructuring could be viewed as a highly profitable sales game changer that effectively squelched the rising competitive threat from from aggressive competitors like Hewlett-Packard, Juniper Networks, and Brocade.

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Social Media Spotlight: Top 10 Tips for Setting Up the Perfect Video




So, we’ve covered how to get started in social media. We’ve offered you blogging tips and a video walking you through how to craft a great blog entry. Now it’s time to help you put together polished, professional videos that you can feature prominently on your website to help amplify your company’s message and entice customers.

Our expert on this topic is Andrew Phillips, co-anchor of our Partner Update newscasts and our Cisco Channels go-to video guy. Andrew knows his way backward and forward in Final Cut Pro. And, he’s staged and filmed countless videos that we feature here on the Cisco Channels blog and elsewhere.

According to Andrew, nothing can ruin a video more than poor setup. If you invest some time and thought in lighting, staging, and audio, your video will come out so much better than if you just shoot in front of a window without regard to your light source, or if you film outside with loud cars driving by that drown out your audio.

Want to put Andrew’s tricks to use in your videos? Here are his Top 10 Tips for Setting Up the Perfect Video. Read More »

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Cisco Channels Social Media Spotlight: Your Questions Answered

April 6, 2011 at 11:36 am PST

Since starting my role in Cisco Channels social media some three years ago, I’ve been asked a lot of questions: “What video camera should I buy?” “Who do you like to follow on Twitter?” “Who does your hair?” (OK, no one’s actually asked me the last question, but drop me a note in the comments if you really want to know.)

But the most commonly asked questions that I hear over and over are: How do I get started with social media, what are the best tools to use, and how do I engage more customers? Well, in the interest of helping Cisco partners around the globe achieve resounding social media success, I’m happy to announce our new Channels blog series: Social Media Spotlight!

In this series, my fellow Channels blogger Kalpana Ettenson and I will be addressing any and all social media questions that you have. For starters, we want you to post your most burning social media questions in the comments below so we can address them in upcoming blog posts.

And we also have a few topics planned based on questions we’ve gotten in the past… Read More »

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Cisco.com is Now Your One Stop Shop

As SVP Edison Peres, SVP Keith Goodwin and EVP Rob Lloyd told you at Partner Summit, we are committed to making it easier for you to do business with Cisco. So to follow up on that promise, you can now find comprehensive industry resources and customer materials on Cisco.com.

So how does that impact you? Now, instead of having to go to both Partner Central and Cisco.com to locate all of the available resources for industries and solutions, you can simply head to the same Cisco.com pages that have always housed the latest customer materials to find everything you need…in one place.

When you get there, you should be sure to take advantage of more than 450 new and updated resources, ranging from training webcasts to marketing campaigns. Get started now by logging into the retail pages on Cisco.com (CCO and password required to view partner-only assets).

So what else can you find on Cisco.com? Read on to find out. Read More »

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Use Social Media to Sell Smarter: Insights from our WebEx Event

On Feb. 3rd, Brian Fetherstonhaugh, Chairman and CEO of OgilvyOne facilitated a WebEx featuring a panel of thought leaders who shared their knowledge and experiences in using social media to create powerful sales strategies. In part one, Brian shared some amazing research about the changes social media has made to the sales cycle. Today, in part two, we’ll hear from the panel. You can listen to the entire WebEx here.

Meet the panel:

Sam Decker: founder of Mass Relevance. He worked with Dell on their ecommerce engine and also was CMO of Bazaarvoice. Now he is curating content. All of the millions and billions of pieces of content around the world, he pulls it together and curates it so that marketers and salespeople can engage with buyers.

Barbara Weaver Smith: founder and president of The Whale Hunters -- a strategic sales coaching firm. They help small businesses grow explosively by finding bigger customers and signing up bigger deals.

Sergio Balegno: director of research with Marketing Sherpa and MECLABS. His company has a phenomenal repository of over 7,000 case histories for the marketing and sales community.

The discussion in Part One focused on how the sales/buying cycle has really changed because of social media. As a result, selling has changed too. In part two, the discussion turned to evidence of this change and tips for dealing with it.

Is this change in buyer behavior happening in small businesses as well?

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